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All Journal Jurnal Ilmiah Ekonomi Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nova Rini
STIE Muhammadiyah
Economics, Econometrics & Finance Social Sciences

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Pengaruh Brand Awareness dan Kepercayaan Terhadap Keputusan Menyalurkan Zakat dan Donasi Melalui Tokopedia Aziza Hanifa Khairunnisa; Jahtu Widya Ningrum; Nurul Huda; Nova Rini
Jurnal Ilmiah Ekonomi Islam Vol 6, No 2 (2020): JIEI, Vol.06, No. 02 Juli 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1050.81 KB) | DOI: 10.29040/jiei.v6i2.761

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari brand awareness dan kepercayaan konsumen terhadap keputusan untuk menyalurkan zakat dan donasi melalui Tokopedia pada masyarakat Jabodetabek. Pengolahan data pada penelitian ini menggunakan analisis deskriptif dan analisis Structural Equation Model (SEM) pendekatan Partial Least Square (PLS) menggunakan software statistic Smart PLS 3.0 dengan menggunakan data primer yang diperoleh dari hasil pengisian kuesioner dan data sekunder diperoleh sumber data yang berupa literatur fisik dan digital. hasil penelitian ini yang berasal dari 100 responden menunjukkan brand awareness dan kepercayaan memiliki pengaruh yang signifikan terhadap keputusan masyarakat Jabodetabek untuk menyalurkan zakat dan donasi melalui Tokopedia. Mayoritas masyarakat Jabodetabek yang berkeputusan menggunakan pilihan Tokopedia sebagai media menyalurkan zakat dan donasi berada pada kisaran umur 18-
Perilaku Produksi Islami pada IMK Produk Halal di Masa Pandemi: Yusi Gumansari; Nurul Huda; Nova Rini
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 2 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.902 KB) | DOI: 10.47467/alkharaj.v5i2.1381

Abstract

According to the Islamic view, production is a human effort to achieve happiness in the world and the hereafter. The concept of production in Islam must pay attention to the principles according to Islamic Sharia and always maintain maqashid al-Sharia. Factors of production in Islam are generally the same as approaches in conventional economics, but with different perspectives. Production according to Islam must also pay attention to the benefit of the people by considering the alms variable. This paper aims to analyze the application of Islamic production behavior in Micro and Small Industries (IMK) that produce halal products, especially during the current pandemic. The research method used is the case study method, a qualitative research method based on human understanding and behavior based on differences in values, beliefs, and scientific theory, held at Shofura, IMK, a mukena producer located in South Jakarta. Based on the research, Shofura discovered has applied Islamic principles in its production behavior. Shofura is also feeling the impact of the pandemic and is making efforts to survive by focusing on online sales and premium mukena that targets the middle to upper consumer segment. Keywords: Islamic Production Behavior; Production; Small Micro Industry; Halal Products; Pandemic
Co-Authors Aziza Hanifa Khairunnisa Huda, Nurul Jahtu Widya Ningrum Yusi Gumansari