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All Journal Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Telaah Bisnis
Conny Tjandra Rahardja
Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta
Economics, Econometrics & Finance

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Enhancing Physical Appearance On Self Esteem: The Intensity Of Learning As A Moderation Conny Tjandra Rahardja
Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Vol 25, No 1 (2022)
Publisher : Akademi Akuntansi YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35591/wahana.v25i1.428

Abstract

This study investigated the effect of physical appearance on self-esteem with the intensity of learning via media as a moderating variable. The data were processed by regression analysis to examine the effect of physical appearance on self-esteem without involving moderation. The data were also tested with sub-group analysis to test whether the intensity of learning via media as a moderating variable was able to strengthen the effect of physical appearance on self-esteem. The test results without moderation denote that physical appearance has a positive effect on self-esteem. The results of the sub-group analysis indicate that the effect of physical appearance on self-esteem will be stronger for respondents who have the intensity of learning to exercise their faces and bodies regularly. Physical appearance positively and significantly affects self-esteem in respondents who have routine learning intensity. However, physical appearance does not affect self-esteem in respondents who have low learning intensity and are not routine. There are 144 respondents who joined in this research.
Influence AGI Shopping Motives toward Impulse Buying with Internet Browsing as a Mediator Siska Putri Noviantari; Conny Tjandra Rahardja
Telaah Bisnis Vol 23, No 1 (2022): July 2022
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v23i1.250

Abstract

This study uses AGI shopping motivation as the independent variable, impulse buying as the dependent variable and internet browsing as the mediating variable. The data used is primary data obtained through distributing questionnaires using Google Form with data obtained as many as 320 respondents. Purposive sampling is a sampling technique used in this study, by taking consumers who have done online shopping at least six times in one year. The method used in data processing is a structural equation model (SEM). The purpose of this study was to determine how the influence of AGI motives on impulse buying mediated by internet browsing activities. The results of this study conclude that (1) the AGI motive has a positive and significant effect on impulse buying, (2) the AGI motive has a positive influence on internet browsing, (3) internet browsing has a positive influence on impulse buying, and (4) internet browsing is a partial mediator of the relationship between AGI motives and impulse buying.
Co-Authors Siska Putri Noviantari