Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Ignasius Victor
Jurusan Manajemen Fakultas Bisnis dan Ekonomika Universitas Surabaya
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STUDI DESKRIPTIF KUALITAS PRODUK OLI CASTROL POWER 1 4T BERDASARKAN PERPSEPSI KONSUMEN DI SURABAYA Ignasius Victor
CALYPTRA Vol. 3 No. 1 (2014): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.108 KB)

Abstract

This study aims to determine the quality of the description of Castrol Power 1 4T oil by consumer perceptions in Surabaya . This study used kuantitatif descriptive purely with software SPSS for windows 18 , this study uses a survey method . Determination of population using non-probability sampling techniques and sampling methods using convenience sampling, data processing method using cross- tabulation with the characteristics of the target population is the consumers who have purchased and use Castrol Power 1 4T oil for 4 months on a regular basis and at least 17 years old with a high school education level. The samples used in this study a total of 120 samples. The results of this study indicate that picture of the quality of oil products Castrol Power 1 4T in Surabaya seen from the 8 dimensions of quality of products; Performance, Feature, Reliability, Conformance, Durability, Serviceability, Aesthetics, Perceived Quality, the quality of the product oil Castrol Power 1 4T in Surabaya quality perceived by consumers .
Co-Authors