Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Fayliks Fransiskus Palar
Jurusan Managemen / Universitas Surabaya
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
HARGA, PRODUK FITUR, KEUNGGULAN RELATIF, LINGKUNGAN SOSIAL, NAMA MEREK, KENYAMANAN, KETERGANTUNGAN DAN KOMPATIBILITAS KONSUMEN MUDA TERHADAP NIAT BELI SMARTPHONE IPHONE DI SURABAYA Fayliks Fransiskus Palar
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak - Tujuan penelitian ini adalah untuk menganalisis pengaruh Price, Product Features, Relative Advantage, Social Influence, Brand Name, Convenience, Dependency dan Compatibility terhadap Purchase Intention Smartphone iPhone di Surabaya. Responden dalam penelitian ini berjumlah 200 orang. Analisis dalam penelitian ini menggunakan Analisis Regresi Linear Berganda dan diolah menggunakan software SPSS versi 18.0 for Windows untuk pengujian Uji T dan Uji F. Hasil perhitungan menunjukkan bahwa price, brand name, convenience, dependency yang mempunyai pengaruh terhadap purchase intention smartphone iPhone di Surabaya. Sedangkan product features relative advantage, social influence tidak berpengaruh terhadap purchase intention smartphone iPhone di Surabaya. Kata kunci: Smartphone, Purchase Intention, Price, Brand Name, Convenience Abstract - The purpose of this study is to analyze the impact of price, product, features, relative advantage, social influence, brand name, convenience, dependency and compatibility towards Iphone Smartphone purchase intention in Surabaya. Respondent in this study are 200 consumers. Multiple linear regression method are used in this analysis and processed with SPSS software version 18.0 for windows for test T and test F. The result of the study show that’s price, brand name, convenience, dependency have influence to Iphone Smartphone purchase intention in Surabaya. Meanwhile, product features, relative advantage, and social influence have not influence to Iphone Smartphone purchase intention in Surabaya. Keywords: Smartphone, Purchase Intention, Price, Brand Name, Convenience.
Co-Authors