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All Journal Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Musrifah
Institut Agama Islam Tarbiyatut Tholabah Lamongan, Indonesia
Religion Languange, Linguistic, Communication & Media

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Pra-Pernikahan Rasulullah, Komunikasi Dakwah Dalam Konteks Budaya Musrifah
ALAMTARA: Jurnal Komunikasi dan Penyiaran Islam Vol 4 No 2 (2020): Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

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Abstract

In Islam, marriage is a form of worship with a clear set of rules. Arranged in Al Quran, exemplified in As Sunnah. As a human being, the Prophet Muhammad was married. Even getting married is one of the sunnah. The interesting question is how was the marriage of the Prophet Muhammad before he was sent to be a prophet and the marriage after the birth of the Islamic message? This article was written in order to answer the question of how the Prophet Muhammad's marriage before and after becoming a prophet and apostle was seen from the perspective of da'wah communication in a cultural context. Through analysis of the sirah nabawi and various other scientific literacies, the author can conclude that there is a strategic role for da'wah communication in the marriage of the Prophet Muhammad before and after he became a prophet and apostle. The role of da'wah communication is actually very dominant in pre-wedding or pre-wedding processions. And the communication of da'wah carried out by the Prophet Muhammad was not common in the Arab culture at that time. However, we can see how smart the Prophet Muhammad was in introducing pre-wedding culture through his preaching communication.
Strategi IMC (Integrated Marketing Communication) Sebagai Survivor Bisnis Online Di Masa dan Pasca Pandemi Musrifah
ALAMTARA: Jurnal Komunikasi dan Penyiaran Islam Vol 5 No 2 (2021): Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v5i2.763

Abstract

The prolonged Covid-19 pandemic brought many changes to the dynamics of the national economy. One of them is the proliferation of online business among the public. In the midst of the community's economic crisis due to the pandemic and its consequences, online businesses are increasingly showing their existence as economic heroes who are proven to survive in the midst of a crisis. This article attempts to disassemble the strategies that online businesses can do by using the principles of IMC (Integrated Marketing Communication) which have been known for a long time in the marketing world and have been proven in many researches. However, IMC has not been popularly known or even applied in online business. Several elements of IMC that can increase turnover and survive online businesses during and after the pandemic are: Advertising, Personal Selling, Direct Marketing, and Public Relations. Behind these elements there are still other strategies that can be applied in today's online business.
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