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All Journal Asia-Pacific Management and Business Application Akuntansi Bisnis & Manajemen (ABM) International Journal of Disaster Management Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Mega Mirasaputri Cahyanti
Master Program of Management, Faculty of Economy and Business, University of Brawijaya, Malang
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Daya Tarik Wisata Terhadap Niat Berkunjung Ulang Melalui Kepuasan Wisatawan (Studi pada wisatawan “Kampung Warna Warni” di Kota Malang) Cahyanti, Mega Mirasaputri
Akutansi Bisnis & Manajemen ( ABM ) Vol 25 No 1 (2018): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.635 KB) | DOI: 10.35606/jabm.v25i1.347

Abstract

This research has several objectives: (1) Knowing the influence of tourist attraction to the satisfaction of tourists,(2) Knowing the effect of tourist satisfaction on the intention of repeated visit, and (3) Knowing the direct influence of tourist attraction to the intention of the visit of tourists in Kampung Warna Warni Kota Malan. This research method using quantitative approach with descriptive analysis method, data collecting technique by spreading questionnaires to 100 respondents at tourist sites and hypothesis testing method using path analysis. The result shows that: (1) The tourist attraction has a significant effect on the satisfaction of the tourists (H1 accepted), (2) The satisfaction of tourists has a significant influence on the intention of the tourist visiting in Kampung Warna Warni Malang (H2 accepted), and (3) Tourist attraction has a significant direct effect on the intention of the visit of tourists in Kampung Warna Warni Malang (H3 accepted). And the results of testing Sobel show that the variable satisfaction of tourists mediate tourist attraction and intention to re-visit the Kampung Warna Warni Malang.
MENGUATKAN KEPUTUSAN PILIHAN MELALUI STRATEGI VIRAL MARKETING DAN WORD OF MOUTH (WOM) Cahyanti, Mega Mirasaputri
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 1 (2022): Jurnal Ilimiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i1.470

Abstract

In approximately March 2020, Institute Asia become viral through social media, television media, and many more. Besides, the number of new students surprisingly increase compared to last year, even though in this year, many private campuses have a decreasing amount of new students. That’s why the researcher tries to figure out whether viral marketing, social media marketing, and WOM have an effect on the new student make a decision on choosing the campus. This research method is using multiple linear regression, with the number of sampling is 155 respondents. The sampling technique was used is simple random sampling by google form. The results in this research showed that viral marketing, WOM, have a positive and significant effect on new student make a decision on choosing the campus. Besides, social media marketing has no significant effect on a decision on choosing a campus.
Evaluating Tsunami Memorial Museums in Indonesia and Japan as Post-Disaster Dark Tourism Sites Cahyanti, Mega Mirasaputri
International Journal of Disaster Management Vol 7, No 3 (2024)
Publisher : TDMRC, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijdm.v7i3.41401

Abstract

The 2011 GEJET in Japan and the 2004 IOET in Indonesia led to the development of tsunami memorial museums in these countries. While this type of tourist site is a new phenomenon in Asia, it aligns with the theory of dark tourism, which focuses on death, suffering, and disaster, particularly those caused by humans. This paper explores whether post-disaster memorial museums, caused by natural hazards, can be classified as dark tourism sites. Four key factors examined include attractiveness, exhibition content, attitude of empathy, and educational programs, to assess how these sites align with the principles of dark tourism. Primary data were gathered from eight respondents (museum managers and tour guides) using online surveys and fieldwork observations as data collection techniques. This study employed a qualitative descriptive analysis technique with a comparative case study. The paper shows that ITMM and MTA use tragic events to heighten emotions and empathy to provide an affective educational process, which can be classified as dark tourism sites. The museum has different exhibition approaches, where MTA incorporates Islamic beliefs and spiritual elements, while ITMM uses a secular and scientific approach to evoke strong emotions. A similarity was found where both museums have symbolic memorial spaces where visitors can show respect in silence or prayer. Ethical issues are addressed by prohibiting photography and video recording out of respect for the victims. The study has implications for other countries with frequent natural disasters to develop similar museums as learning sites that promote empathy and disaster awareness.
Green Marketing and Intention to Mantain Sustainable : Case Study On Rural Tourism In Malang Cahyanti, Mega Mirasaputri; Menanti, Dan William
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 1 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2019.008.01.4

Abstract

The negative impact of aggressive marketing on tourism destinations in Indonesia become a main concern to various groups. Whereas, the purpose of developing rural tourism is not only to achieve economic sustainability but also to sustain environment. The concept of green marketing is estimated to be a worthy solution to maintain the sustainability of tourism destination. Therefore, this study aims to determine the effect of green marketing concept to affect tourists's intention for avoiding the damage in the future of new rural tourism. Meanwhile, some methods used in this research and the type of this research were descriptive research. Sampling technique used in this research was incidental purposive sampling and the sample was tourists on rural tourism like in “Kampung Wisata in Malang” with the number of the sample was 200 tourists. Analysis technique used Partial Least Square (PLS) analysis. The result of this research was Green Marketing has a positive and significant effects on the tourists’s intention to maintain the sustainability of rural tourisms. Physical evidence and products as well as promotions and prices are indicators of green marketing that must be considered more. 
Co-Authors Dodi Irawanto Fatchur Rohman Menanti, Dan William