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All Journal MEDIALOG: Jurnal Ilmu Komunikasi Majalah Ilmiah Warta Dharmawangsa MEDIA BISNIS Jurnal Paradigma Akuntansi The International Journal of Medical Science and Health Research International Journal of Economics, Business and Innovation Research
Catherine Catherine
Medical Faculty of Indonesia University/ Dr. Cipto Mangunkusumo Hospital Jakarta
Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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LOGIKA ORKESTRASI PADA RANGKAIAN KOMUNIKASI PEMASARAN TERPADU MELALUI LIFEBUOY BERBAGI SEHAT Catherine, Catherine; Mulyadi, Destyana Wahyu; Phinesa, Nyken Ayu
MEDIALOG: Jurnal Ilmu Komunikasi Vol 3 No 1 (2020): Medialog: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi FISIP UM Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/medialog.v3i1.547

Abstract

Komunikasi dan pemasaran saling berkaitan dan memiliki hubungan erat. Proses komunikasi pemasaran terintegrasi (IMC) menciptakan hubungan positif dengan konsumen dan stakeholder membawa keuntungan melalui penyampaian pesan atau strategi yang direncanakan secara matang dengan tujuan berinteraksi dengan konsumen. Penelitian ini bertujuan untuk mengetahui bagaimana sistem komunikasi pemasaran Lifebouy yang terintegrasi dalam orkestrasi dan channel apa saja yang digunakan Lifebouy dalam kegiatan pemasarannya. Penelitian ini menggunakan pendekatan kualitatif dengan tradisi sosiokultural dan metode interaksi simbolik. Lifebuoy memiliki beragam kegiatan pemasaran yang berfokus pada kesehatan salah satunya adalah Lifebuoy Berbagi Sehat. Meskipun memiliki banyak kategori dan varian produk, tetapi Lifebuoy selalu berkomitmen menjaga kesehatan dan kebersihan pengguna melalui produk-produknya. Kampanye Lifebuoy Berbagi Sehat menanamkan kebiasaan baik dan menginspirasi masyarakat untuk melakukan langkah kecil setiap harinya, yang bila digabungkan mampu mewujudkan perubahan besar bagi dunia. Gerakan moral dan aksi nyata yang digulirkan berdampak positif untuk kesehatan masyarakat luas. Lifebuoy menanam citra dirinya sebagai perusahaan yang peduli terhadap problema di tengah-tengah masyarakat bukan hanya mempromosikan produknya tetapi turut berperan membantu mengatasi masalah sosial di Indonesia.
PENGARUH BUDAYA ORGANISASI, KOMPETENSI KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT FREIGHT EXPRESS MEDAN Agusnan, Sri; Fransiska, Silvia; Kevin, Kevin; Catherine, Catherine; Dubbert, Juventia; Rostina, Cut Fitri
Jurnal Warta Dharmawangsa Vol 14, No 1 (2020)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v14i1.555

Abstract

Determinants of Starbucks Purchasing Decision on Gen Z in Medan Fangellica Victoria; Purnama Yanti Purba; Catherine, Catherine; Elfina Okto Posmaida Damanik
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Starbucks is recognized for its unique flavor and premium-quality products, making it a favored destination for customers, particularly young individuals, to socialize and spend time at Starbucks outlets in Medan. In addition to product quality, factors such as engaging promotions and a comfortable store ambiance also play a role in influencing customers' purchasing decision. This study aims to evaluate and analyze purchasing decision for Starbucks beverages by examining the impact of product quality, social media, and store atmosphere. A descriptive quantitative approach was utilized, with accidental sampling applied to collect data from 100 respondents. Multiple linear regression was used for data analysis. The results indicate that product quality and social media have a positive and significant impact on purchasing decision. Conversely, the store atmosphere does not have a significant or positive effect when considered individually. However, when combined, product quality, social media, and store atmosphere significantly influence purchasing decision, explaining 51.7% of the variance, while the remaining 48.3% is attributed to other factors not covered in this study.
A Comprehensive Literature Review of Implications of Preoperative Depression for Lumbar Spine Surgery Outcomes Arief, Arief; Rizki Kurnia, Rizki Kurnia; Catherine, Catherine
The International Journal of Medical Science and Health Research Vol. 5 No. 3 (2024): The International Journal of Medical Science and Health Research
Publisher : International Medical Journal Corp. Ltd

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70070/vtxg5s54

Abstract

Background: The literature reviewed emphasizes the significant impact of preoperative depression on surgical outcomes for patients undergoing lumbar spine surgery. The studies collectively highlight a consistent link between depressive symptoms and adverse postoperative results, suggesting that psychological health is a critical factor influencing recovery trajectories. Literature Review: The foundational study by (Sinikallio et al., 2010) provides compelling evidence that both preoperative and postoperative depressive symptoms predict poor surgical outcomes. This research underscores the importance of mental health not only before surgery but also during the rehabilitation process, indicating that ongoing depressive symptoms can exacerbate recovery challenges. Further expanding on this theme, (L. Jackson et al., 2019) conducted a systematic review that connects psychological comorbidities with postoperative complications. Their work reveals that preoperative depression correlates with increased rates of delirium, readmissions, and prolonged hospital stays, suggesting that elevated cortisol levels in depressed individuals may be a contributing factor to these adverse outcomes. Additionally, the retrospective study by (Zhang et al., 2023) specifically examines the effects of preoperative depression on outcomes following cervical laminoplasty, providing valuable insights that can be extrapolated to lumbar spine surgeries.  Conclusion: In conclusion, the literature consistently demonstrates that preoperative depression is a significant predictor of surgical outcomes in lumbar spine surgery. The integration of psychological assessments into preoperative evaluations is essential for optimizing patient care and enhancing recovery trajectories. Addressing mental health prior to surgery could mitigate adverse outcomes and improve overall patient well-being, highlighting the need for targeted interventions in this population.
FAKTOR-FAKTOR YANG MEMENGARUHI OPINI AUDIT TERKAIT GOING CONCERN Catherine, Catherine; Tanusdjaja, Hendang; Kristian, Michelle
Jurnal Paradigma Akuntansi Vol. 7 No. 1 (2025): Januari 2025
Publisher : Fakultas Ekonomi, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jpa.v7i1.33074

Abstract

The purpose of this research is to obtain empirical evidence about the effects of profitability, liquidity, solvency, and firm size on going concern audit opinion in basic materials companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2021 period. This research uses firm age as control variable. This research uses 49 samples and 147 data from basic materials companies selected by the purposive sampling method. This research uses logistic regression analysis and processed using Microsoft Excel and SPSS version 26. The findings of this research are profitability has a negative and significant effect on going concern audit opinion, solvency has a positive and significant effect on going concern audit opinion, liquidity and firm size have no significant effect on going concern audit opinion. The implication of this research is to increase auditors’ awareness regarding going concern assessment and giving appropriate audit opinion on the companies.
Analisis Pengaruh Intensitas Modal dan Penghindaran Pajak terhadap Nilai Perusahaan Catherine, Catherine
Media Bisnis Vol. 16 No. 1 (2024): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v16i1.2313

Abstract

This research aims to analyze whether company size, profitability, leverage, liquidity, activity ratio, capital intensity, and tax avoidance and their influences on firm value in consumer cyclicals and consumer non-cyclicals sector companies listed on the Indonesia Stock Exchange (IDX) during the period for year 2020 - 2022. The sample used was 67 companies with 201 data that met the criteria and the sampling method used was purposive sampling. In performing hypothesis tests, multiple regression analysis was used. The results of this research showed that leverage had a positive influence on firm value. Company size had a negative influence on firm value. Profitability, liquidity, activity ratio, capital intensity, and tax avoidance had no effect on firm value.
Co-Authors Agusnan, Sri Arief Arief, Arief Dubbert, Juventia Elfina Okto Posmaida Damanik Fangellica Victoria Fransiska, Silvia Kevin kevin Kristian, Michelle Mulyadi, Destyana Wahyu Phinesa, Nyken Ayu Purnama Yanti Purba Rizki Kurnia, Rizki Kurnia Rostina, Cut Fitri Tanusdjaja, Hendang