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All Journal JURNAL FISIKA ISLAMICA: Jurnal Studi Keislaman SEIKO : Journal of Management & Business Jurnal Ekonomi Journal of Comprehensive Science Digital Innovation : International Journal Of Management
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Journal : Digital Innovation : International Journal Of Management

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Consumer Perceptions of Transaction Security in Digital Marketplaces Cece Cece
Digital Innovation : International Journal of Management Vol. 2 No. 3 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i3.386

Abstract

This study aims to explore consumer perceptions regarding transaction security on digital marketplaces and to evaluate the impact of community-based educational interventions. A descriptive qualitative method was employed, involving in-depth interviews with ten active marketplace users in Tasikmalaya City. The findings revealed that consumers’ sense of security is shaped by personal experience, understanding of platform security features, and digital literacy. Prior to the intervention, most participants expressed high concern over data breaches and fraud, often opting for cash-on-delivery (COD) as a form of protection. Following a series of community education sessions—comprised of discussions and safe transaction simulations—significant changes were observed in consumer attitudes and behavior. Participants became more aware of the importance of verifying sellers, reading reviews, and using secure payment methods. The study concludes that localized community education effectively enhances awareness and trust among consumers, especially in areas where digital literacy remains limited.
Co-Authors Ade Fitri Arnita Sinaga Amelia, Lusi F.W. Machmud G.E. Timuda Gultom, Rona Hotmian Gussevi, Sofia M.R.T. Siregar M.R.T. Siregar Muchiar Muchiar Muchiar Muchiar Nasution, Haris Syah Putra Nurkhalis Nurkhalis Renada, Renada Rezeky, Ika Rohmah, Ifa Faizah