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All Journal Elektron Jurnal Ilmiah Polingua : Scientific journal of Linguistics, Literature and Language Education Jurnal Ilmiah Poli Bisnis Quantitative Economics and Management Studies Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks
sri nita
Politeknik Negeri Padang
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

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Are Padang City Branding Shaping Audience Consciousness: an Semiotics Analysis of Three Padang City Branding Fitri Adona; Yusnani Yusnani; Sri Nita
Journal Polingua: Scientific Journal of Linguistics, Literature and Language Education Vol 7, No 2 (2018)
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/polingua.v7i2.73

Abstract

One form of city marketing that is currently developing is the provision of city image or city branding. Brands can have 6 levels of understanding namely attributes, benefits, cultural values, personality, and users. Cultural values are very different, especially around socially embedded issues such as status, gender, family, ethics, and customs. City branding helps influence "transfer of value" by establishing a relationship between what culture sees as a desired city and a particular product. This research is a study of the city branding of Padang city or a brand that is considered to belong to Padang City, namely "Padang Your Motherland", "Serenity of Minangkabau", and "Padang Taste". To what extent does three brand of  padang city  influence consumer awareness of the values of Minangkabau culture that is dominantly adopted by the people of Padang City? Semiotic analysis and personal interviews were used to answer this research question. Some consumers are less aware of the commercial objectives of these three city branding. They don't seem to know much about the intentions of city branding makers "to play with their consciousness".
TINJAUAN RELEVANSI CITY BRANDING MELALUI KOLABORASI BRAND INDEX DAN BRAND PERSONALITY: PADANG YOUR MOTHERLAND Fitri Adona; Sri Nita; Yusnani Yusnani; Lut Mafrudoh
Jurnal Ilmiah Poli Bisnis Vol 10 No 2 (2018): Volume 10 No. 2 Oktober 2018
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.10.2.37

Abstract

This study applies the collaboration approach of city brand index and city brand personality towards the city branding "Padang Your Motherland". The results of city brand index show that the presence aspect - visitors 'views on international status and reputation globally' gets the highest rating. The aspect of the city brand index of the city of Padang that is relevant to the city branding "Padang Your Motherland" is the presence, place, people, sentiments of feeling, while the indirect is the potential and preconditions. On the other hand, City of Padang city personality scale also shows that some aspects that shape the brand personality of Padang City have direct relevance to the city branding "Padang Your Motherland", namely excitement, skill, and toughness, while the indirect aspects are sincerity and sophistication. This aspect that does not have direct relevance can be a supporter in the personality of Padang City. Based on the results of this study, it is suggested that the Padang City Government pay more attention to the potential aspects and prerequisites in city brand index and aspects of sincerity and sophistication in city brand personality in the development or evaluation of the city branding "Padang Your Motherland".
Penggunaan Metode You Only Look Once dalam Penentu Pindah Tanaman Cabai Besar Ternotifikasi Telegram Feli Ramasari; Firdaus Firdaus; Sri Nita; Kartika Kartika
Elektron : Jurnal Ilmiah Volume 13 Nomor 2 Tahun 2021
Publisher : Teknik Elektro Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/eji.13.2.229

Abstract

Capsicum Annuum L. is one of the vegetable commodities that have high economic value in fulfilling Indonesia's domestic needs with an area of chili harvest of around 11,400 ha per month. One of the stages in the cultivation of chili plants is the process of transplanting after sowing, namely the condition of the seeds having 4-5 permanent leaves. The impact if it is not immediately transferred is that the plant does not have enough adaptation period in completing its vegetative growth so that the plant quickly ages and enters the generative stage. Digital image processing can be applied to the identification and calculation of permanent leaves of large chili plants with a deep learning approach. One method that can be used is You Only Look Once version 4, which is the development of a convolutional neural network in object detection in the form of boundary box prediction results with a CSPdarknet53 backbone. The YOLOv4 model is integrated with the Raspberry Pi 4 Model B mini computer and sends notifications via the Bot feature in the Telegram application. The image dataset used is 135 pieces with 1409 samples for permanent class and 1945 samples for the young class. This system was successfully implemented with the identification and calculation accuracy value of 92.85% and the inference time value for the detection of one plant was 11.88 seconds and for sending notifications was 25.29 seconds.
Implementation of Digital Marketing in Building Padang City Branding Fitri Adona; Yusnani Yusnani; Sri Nita
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1273

Abstract

Competition between tourism marketers and tourists occurs on social media. As the Internet advances, travelers have begun to take on the role of content producers and have started uploading photos, videos, and travel comments – on Facebook, Instagram, Twitter, and YouTube –, and even making recommendations of sites or places visited and services received. 1) the purpose of the research (The purpose of this study is to examine how digital marketing is used as a promotional tool for city branding. City branding managers need to recognize the social working method of social media which is characterized as a storytelling space and requires active story makers). 3) the results (The findings show that city area managers are required to master the internet and digital marketing, including storytelling techniques to promote their city branding). 4) major findings (The status and social network of a storyteller also play a key role in city branding marketing). 2) data, materials, and methodology (This study focuses on the city of Padang but can also be applied to other cities).
Pelatihan Penggunaan Aplikasi Desain Grafis untuk Meningkatkan Nilai Produk Handmade di PKK Kecamatan Padang Utara Sri Nita; Popy Maria; Deri Latika Herda; Aprinal Adila Asril; Zidan Pratama Yuda
Warta Pengabdian Andalas Vol 31 No 4 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.31.4.668-675.2024

Abstract

The Family Welfare Movement (PKK) of Padang Utara District aims to improve the quality of family life through education, health, and economic development. However, PKK Padang Utara faces challenges in empowering its members, particularly in product promotion in the digital era. The main obstacles are limited digital skills and marketing knowledge. To address these issues, the Community Service (PKM) team from Politeknik Negeri Padang (PNP) provided training in handmade accessories skills and digital marketing using the Canva application. The training methods included lectures, discussions, and practical guidance. The program showed significant skill improvement: 80% of participants experienced increased competency in using Canva for marketing design. In comparison, 100% of participants successfully mastered making handmade accessories. Evaluation of the teaching methods showed the highest satisfaction with practical guidance (100%), followed by discussions (80%) and lectures (50%). This program successfully enhanced individual skills and positively contributed to family economies, enabling PKK Padang Utara to become more independent in facing digital marketing challenges.
Co-Authors Aprinal Adila Asril Damayanti, Elok Deri Latika Herda Feli Ramasari Fitri Adona Kartika Kartika Lut Mafrudoh Popy Maria Yusnani Yusnani Zidan Pratama Yuda