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All Journal Wahana : Tridarma Perguruan Tinggi Indonesian Journal Of Business And Economics Dedication : Jurnal Pengabdian Masyarakat Journal of Tourism and Creativity Dedication : Jurnal Pengabdian Masyarakat
Indra Perdana Wibisono
DIII Usaha Perjalanan Wisata, Fisip, Universitas Jember
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Indonesian Journal Of Business And Economics

 1 
Analysis Of Market Orientation ON Tourism Indra Perdana Wibisono; Edy Wahyudi Wahyudi; Siti Khotimah Khotimah
Indonesian Journal Of Business And Economics Vol 4, No 2 (2021)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v4i2.5338

Abstract

This research aims to determine the analysis of market orientation in the tourism industry. The object of this research is Wisata Bahari Lamongan and the informants in this study were three people who were chosen by the researchers. This type of research uses a descriptive type of research with a qualitative approach. The analytical tool used is taxonomic analysis domain analysis. Taxonomic analysis is a tool used to analyze the overall data from the research object based on a predetermined domain and then a more in-depth analysis. The results of this analysis explain that Wisata Bahari Lamongan considers competitors as a benchmark or reflection, this can be seen from cooperative activities. Wisata Bahari Lamongan has a different potential from other places. Wisata Bahari Lamongan has several departments in the organizational structure, one of which is the Marketing department. In practice, the Marketing department has many online and offline based activities. In terms of products and facilities, Wisata Bahari Lamongan always issues new innovations every year and makes periodic improvements. They cooperates with several competitors by marketing promotional media at each tourist spot. They carry out activities that adopt technology, both marketing activities and internal activities, so that tourist destinations become more open and able to compete equally with others.
Making Digital Marketing Strategies in the Hotel Industry: Case Study of Implementation of New Wave Marketing on Budget Hotel Indra Perdana Wibisono
Indonesian Journal Of Business And Economics Vol 2, No 2 (2019)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v2i2.2748

Abstract

The marketing strategy carried out in the era of new wave marketing will cause the old paradigm related to marketing to be abandoned. Marketing strategies through New Wave Marketing are currently being used and developing rapidly. New Wave Marketing connects producers with customers on a human-to-human basis supported by machine-to-machine described through 12C. This study aims to determine the New Wave Marketing at a Budget Hotel. This research uses descriptive research with a qualitative approach. The informants of this research are the Hotel Capsule Owners and Managers. The data analysis techniques used in this study are domain and taxonomic analysis. The results showed that there were eleven components of the New Wave Marketing Strategy in Capsule Hotels. Online and offline strategies are also carried out by Capsule Hotels.
Co-Authors Ayu Firstyndah Hartini Edy Wahyudi I Ketut Suada Panca Oktawirani Siti Khotimah Khotimah Wheny Khristianto