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Journal : Journal of Tourism and Creativity

Karakteristik, Patronage Buying Motives dan Keputusan Wisatawan Dalam Mengunjungi Desa Ekowisata Rajegwesi, Kabupaten Banyuwangi Indra Perdana Wibisono
Journal of Tourism and Creativity Vol 1 No 1 (2017)
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

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Abstract

Abstract Ecotourism Rajegwesi Village in Meru Betiri National Park or Taman Nasional Meru Betiri (TNMB) has been developed as tourism destination managed incooperation with local people. However, tourist visit number still needs to be increased and the condition of tourism area is not fully satisfying the touristsexpectations. The research is descriptive and verificative, while the main data were collected through questionnaire distribution to 400 tourists who had visitedEcotourism Rajegwesi Village more than once. Based on the analysis, it is suggested that further research on the potential of travel in Betiri Meru National Park(national park). In addition TNMB suggested to business and Ecotourism Society Rajegwesi to improve the facilities in Ecotourism Rajegwesi include resting facilities(beach chair, gazebo), play facilities for the various age groups, other public facilities. Excellence attractive natural conditions need to be maintained andpreserved. Accessibility to a location that is less need to be improved in cooperation with the Department of Transportation Banyuwangi. Promotion of tourist sitesshould be increased up to national and international level to increase the number of domestic and foreign tourists visiting the country. Keyword: Ecotourism, Characteristics, Patronage Buying Motives and Purchase Decision
Customer Satisfaction dan Behavioral Intention di McDonald’s Indra Perdana Wibisono
Journal of Tourism and Creativity Vol 2 No 2 (2018): Tourism and Creativity: Destination Management
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v2i2.13846

Abstract

Abstract Increasing public economic development has in turn made increasing public activities. Thus, in the highly competitive service industries such as fast food restaurants, it is very essential to satisfied customer. This may be achieved through the high quality of the service, food, and price the service provided by producer. The objective of this research was: (a) the positive effect of service quality on customer satisfaction, (b) the positive effect of food quality on customer satisfaction, (c) the positive effect of price/value on customer satisfaction, (d) the positive effect of customer satisfaction on behavioural intention. The design of this research applies a survey on McDonald’s restaurant as the unit of analysis by interviewing in the customers to test the hypothesis. The data consist of five variables including service quality, food quality, and price/value attribute as independent variables, customer satisfaction as intervening variable and behavioural intention as dependent variable. A number of 177 customers were selected as the respondents this research. Data analysis used in this research consists of Structural Equation Method by LISREL software. The results of this research concluded that variables of service quality, food quality, and price/value had positive effects on customer satisfaction, and variable of customer satisfaction had positive effect on behavioural intention. Keyword: service quality, food quality, price/value, customer satisfaction dan behavioral intention