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Arie I. Chandra
Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Katolik Parahyangan, Bandung
Economics, Econometrics & Finance

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Pentingnya Perusahaan Mengelola Hubungan Baik dan Fungsional dengan Pemangku Kepentingan Chandra, Arie I.
Jurnal Administrasi Bisnis Vol 5, No 2 (2009)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

The face of business in today’s society is ever changing, highly dynamic and extraor-dinarily diverse. Some events are exciting, others depressing.But many reflect thebasic trends and underlying forces that shaping business and its stake holders.Thereare a complex relationship between competitor, government and mass media.Everybusiness has complex involvements with other people, groups and organizations inthe external environment. This article describes the connection between broad, ab-stract ways of thinking about business and the rest of the world relationship andspecific- practical ways of doing so.Keywords: Pemangku Kepentingan (Stake holder), Pesaing dan Aliansi, KebijakanPublik dan Manajemen Pemangku Kepentingan
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