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Arie Indra Chandra
Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Katolik Parahyangan, Bandung
Economics, Econometrics & Finance

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Strategi Komunikasi Bisnis yang Efektif dalam mengatasi Krisis Chandra, Arie Indra
Jurnal Administrasi Bisnis Vol 6, No 2 (2010)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (713.44 KB)

Abstract

If the company fail to react proportionally when the crisis, then the situation mayworst, especially it will affect the image of the company. In the crisis, public willexamine closely whatever the company/management do. In this situation, the massmedia’s role in building the company image is very important. In the crisis, the managementshould govern the communication in three aspect, such as image building,mass media publication, dan public opinion. Understanding the public communication,particularly through the mass media is a great advantage in recovering thecompany reputation.Keywords: Business communication, communication strategy, mass media, publicopinion
Citra Perusahaan : Kebutuhan Perusahaan Dalam Menjalin Hubungan Dengan Para Stake Holder Chandra, Arie Indra
Jurnal Administrasi Bisnis Vol 4, No 2 (2008)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.596 KB)

Abstract

Without any good quality communication with the community, especially with their costumers, hence the company will face obstacles. These obstacles come up since could be a negative impression into company either their institution or their product or services. Therefore a need to govern a positive image with follows some steps. It also needs to manage a good communication with their stakeholder, such as mass media and non-government (community) organization which are concerned with their product or activities. The core of this act is actually start from the costumer or community and end to the costumer or community. Keywords: Image, image communication, image creation
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