Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Expose: Jurnal Ilmu Komunikasi MEDIAKOM: Jurnal Ilmu Komunikasi Jurnal Mutakallimin : Jurnal Ilmu Komunikasi
Femi Oktaviani
Universitas ARS
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
IMPLEMENTASI DIRECT SELLING PADA PT.MELIA SEHAT SEJAHTERA Feri Sulistyanto; Femi Oktaviani
MEDIAKOM : Jurnal Ilmu Komunikasi Vol 4, No 1 (2020): Mediakom Vol 04, No 01, Agustus 2020
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v4i1.3570

Abstract

PT.Melia Sehat Sejahtera is a direct sales company with a multilevel marketing system established in 2003 with health and beauty products. Melia Sehat Sejahtera Company helps the economy of various groups by becoming a distributor or business partner. In the implementation of direct selling, communication becomes an important role in terms of persuading, inviting and influencing prospective consumers let alone a bad image of the multilevel marketing system. The form of communication, communication process, the choice of communication media and communication barriers in implementing direct selling are the objectives of the study. Qualitative research methods and case studies as the approach. Obtaining data through observation, interviews, researcher documentation and literature studies as a complement to the data. The results of this study indicate that the form of communication in the implementation of direct selling PT. MSS uses interpersonal communication, group communication, public communication and organizational communication as distributor activities to increase sales and maintain networks. The communication process used by distributors in direct selling is primary and secondary communication processes using symbols and other tools. Media communication in direct sales in the form of audio, audio visual, print and electronic. And barriers to communication in sales are caused by personal and environmental impacts on potential consumer decisions..
Aktivitas Public Relations Dalam Menerapkan Budaya Perusahaan Femi Oktaviani
Expose: Jurnal Ilmu Komunikasi Vol 4, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i2.3382

Abstract

Public relations (PR) has an essential role in a company, as in the banking world is needed in facing banking competition that is so competitive. Corporate culture in a company is directed to support the strategy and long-term business development to have higher endurance and competitiveness. Public relations are necessary for implementing corporate culture because culture is the foundation in managing a company and supporting a company to achieve optimal performance. This study aims to determine the form of PR commitment and PR activities in implementing corporate culture. This research is qualitative research using a case study approach. The results obtained are a form of commitment consisting of affective commitment by the go spirit and commitment to building teamwork. Then normative commitment consists of an agent of trust (professionalism, respect, integrity, trust, and agent of development), which is implemented through cultural values of innovation and agent of service. The challenges faced by PR in implementing corporate culture are personal culture, customers or partners' challenges, and inter-division team building that has different roles and functions.Keywords: Public Relations, Corporate, Culture.
Strategi Komunikasi Bisnis @alunicorn_id Melalui Platform Digital Femi Oktaviani; Rieva Pratiwi
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 5, No 2 (2022)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v5i2.8639

Abstract

Membangun sebuah bisnis online perlunya perencanaan dan strategi dalam membangun bisnis agar menjadi sukses dipasaran, @alunicorn_id merupakan produk yang menjual berbagai macam pakaian muslim dengan melakukan penjualan melalui platform digital, bisnis online di era digital sekarang banyak pelaku bisnis memanfaatkan platform digital sebagai alat atau sarana penyampaian pesan bisnis dalam melakukan promosi hingga penjualan produk, platform digital jangkauan yang sangat luas menjadikan @alunicorn_id memanfaatkan banyak media sosial  sebagai alat dalam penyampaian pesan bisnis, tujuan penelitian ini adalah menganalisis strategi komunikasi bisnis yang dilakukan aluincorn dalam mengembangkan bisnis nya melalui platform digital,  pentingnya komponen dalam strategi komunikasi bisnis yang harus diketahui mulai dari bagaimana membangun kepercayaan konsumen, tahapan apa saja yang di lakukan, dan pemilihan platform digital yang digunakan. Untuk menjawab tujuan penelitian tersebut peneliti menggunakan studi kasus dengan pendekatan kualtatif, Hasil penelitian menunjukan penggunaan strategi pada komunikasi bisnis sangat penting dari pemahaman membangun kepercayaan konsumen dengan menggunakan jasa influencer, banyaknya pemilihan platform digital yang digunakan, serta tahapan tahapan komunikasi bisnis yang dilakukan agar perencanaan sesuai dari strategi untuk mencapai bisnis nya lebih dikenal luas di pasaran. 
Co-Authors Feri Sulistyanto Rieva Pratiwi