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All Journal AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian
Mohamad Harisudin Mahfud
Prodi Agribisnis Universitas Sebelas Maret Surakarta
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Materials Science & Nanotechnology

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Metode Penentuan Faktor-faktor Keberhasilan Penting dalam Analisis SWOT Mohamad Harisudin Mahfud
AGRISAINTIFIKA: Jurnal Ilmu-Ilmu Pertanian Vol 3, No 2 (2019): Agrisaintifika
Publisher : Fakultas Pertanian Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ags.v3i2.546

Abstract

Abstract : Discussion about the strategy has become an interesting topic to be discussed. Practitioners and academics mutually support the development of strategic management. SWOT analysis is an analytical tool most widely used amongst other analytical tools.The initial stages should researchers do is set an important success factor, because the key success factors is a prerequisite to the formulation of strategic alternatives. However in the study of the meta-analysis found a fact that the existing strategy formulation has the weakness of the methodology. Among the weakness is the low level of reliability and validity of the critical success factors (strengths, weaknesses, opportunities and threats) that are set. This article proposed a solution in the form of formulation procedures critical success factors that can be replicated by other researchers as well as ease of corrective action if found errors in the determination of critical success factors. Keywords: Strategy, Critical Success Factors, Methodological, SWOT
Strategi Bersaing Keripik Singkong Cap Gerus Produksi UKM Sumekar Pratiwi Kabupaten Tuban Mohamad Harisudin Mahfud; Setyowati Setyowati; Nizar Utami
AGRISAINTIFIKA: Jurnal Ilmu-Ilmu Pertanian Vol 1, No 1 (2017): Agrisaintifika
Publisher : Fakultas Pertanian Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ags.v1i1.36

Abstract

This research aim to assess the determinants of success of Cassava Chips Gerus, assess the competitive position of Cassava Chips Gerus, and formulate the alternative strategies for SME Sumekar Pratiwi in order to market their products. The basic method used in this research is descriptive analytic. Subject of this research is determined purposively. The data used in this study are primary and secondary data. This study used Competitive Profile Matrix (CPM) as its analysis data method. The result shows factors that determined the success of cassava chips Gerus brand. Based on CPM analytic, the product of cassava chips Gerus brand (3.116) occupies the second position in comparison to its competitors, namely cassava chips C (2.058) and cassava chips D (1.655). Cassava chips B (3,171) occupies the first position. Alternative competitive strategy that can be applied to the cassava chips Gerus is to promote the brand Gerus brand through sales-force promotion, conduct product positioning to create the image of quality products: that taste more savory, has the most recognized brands, more attractive label design and label information is more informative, and benchmark color, taste of the final product after the meal and set prices quantity discounts to final consumersKey words: Cassava Chips, Competitive Profile Matrix, Competitive Strategy
Co-Authors Nizar Utami Setyowati Setyowati