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Susilo Tri Hartanto
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Arts Humanities

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LOGO SHELL BENTUK KERANG YANG MUDAH DIKENANG Susilo Tri Hartanto
DeKaVe Vol 2, No 4 (2012): DeKaVe Vol. 02 No. 04 2012 Juli- Desember 2012
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5718.342 KB) | DOI: 10.24821/dkv.v2i4.872

Abstract

According to AI Surveillance Ries and Laura Surveillance Ries brand is a word in the mindconsumers, a word, which is called a proper noun, where the words objects that show people, place, and,etc. this has the power to influence on it, so every proper noun is essentially a brand and can likes whatevername, so that nobody is a brand? In addition will be easier for consumers to recognize and buy goodswhich gave her satisfaction, can also be able to differentiate company or individual that one to another intheproductthattheyo.ffer(Jejkins, 1997: 296).Use company identity in a product, making consumers to quickly identifY, to remember, causing agreat impression or the image even to all the things associated with it. Especially when identity is createdthrough a unique design or a special be realized through unity elements color, shape, and the letter.Keywords: Logo, mimesis, remainder
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