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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Manajerial
ACHMAD AFIF
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH VISUAL MERCHANDISING, SALES PROMOTION, DAN HEDONIC MOTIVES TERHADAP IMPULSIVE BUYING PADA RETAIL STORE ALFAMIDI GKB GRESIK ACHMAD AFIF
Jurnal Manajerial Vol 3 No 2 (2016): JURNAL MANAJERIAL
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v3i2.494

Abstract

The purpose of this study was to determine and analyze the effect of partial and simultaneous visual merchandising, sales promotion, and hedonic motives for impulsive purchases at Alfamidi GKB Gresik retail outlets. Sampling was carried out using nonprobability sampling technique which was used as incidental sampling by distributing 100 respondents. The analytical instrument used is to use multiple linear regression using CSS / Windows. V. 20. Testing hypotheses using t test and F test with a significant level of 5%. The calculation results show that the three variables included in the same analysis have a significant effect on impulsive purchases at Alfamidi GKB Gresik retail outlets. This conclusion is based on the results of calculations showing the calculated F value of 7.901 is greater than F table of 2.699. These three variables, it turns out the sales promotion has a significantly greater influence with a value of t 2.511 with a significant level of 0, 025%. Based on the analysis of impulsive purchases at Alfamidi GKB Gresik retail outlets, it was very dominantly influenced by sales promotions. From three variables, sales promotion must be further enhanced so that consumers carry out impulsive buying activities at Alfamidi GKB retail stores.
KOMPETITIF HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI GERAI SAYUR CIPUTAT Achmad Afif; Arifman Jaya Hura; Dini Anggraini; Irma Suzita; Novan Danurwino; Sewaka Sewaka
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 5 No. 4 (2022): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

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Abstract

This study aims to determine, in part or together, the impact of competitive prices and strategic location on purchasing decisions of existing Ciputat Vegetable Outlets. The research method used is associative with a quantitative approach, the research population is consumers, totalling 14,037 (sales data). Based on the Slovin formula, the number of research samples obtained was 99 respondents. The data analysis used a statistical regression test approach. The findings of this study are in the form of information, which shows a positive relationship between purchasing decisions with price and location, both in partial and simultaneous tests. This finding is evidence, consumers set a number of judgments in the decision to buy a product/service, and the most important criteria are about price and location.
Co-Authors Arifman Jaya Hura Dini Anggraini Irma Suzita Novan Danurwino Sewaka Sewaka