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All Journal Journal The Winners The Indonesian Accounting Review Binus Business Review AKRUAL: Jurnal Akuntansi IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Manajerial Kontribusia : Research Dissemination for Community Development Jurnal Abdidas
Marisya Mahdia Khoirina
Universitas Internasional Semen Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Pelatihan Pembuatan Kemasan Melalui Media Canva untuk Meningkatkan Nilai Jual Produk pada Pokja II TP PKK Kecamatan se-Kabupaten Gresik Marisya Mahdia Khoirina; Alfina Alfina; Tyas Ajeng Nastiti; Aldila Caesarina; Fahmi Abdillah Fahrur Rahman
Jurnal Abdidas Vol. 3 No. 5 (2022): October Pages 785 - 943
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v3i5.683

Abstract

Salah satu permasalahan yang terjadi di Kabupaten Gresik adalah minimnya pengetahuan terkait kemasan produk dan digitalisasi pemasaran yang terjadi pada pelaku UMKM. Diketahui bahwa hal tersebut juga terjadi pada para pelaku usaha yang tergabung dalam anggota PKK Kabupaten Gresik. Adapun yang menjadi keresahannya adalah ketidaktahuan pembuatan kemasan dan label produk untuk menarik minat para konsumen serta cara memasarkan hasil produk tersebut. Untuk itu, dalam upaya pemberdayaan wanita pada Ibu-ibu PKK Kabupaten Gresik, penulis melaksanakan kegiatan pengabdian masyarakat yang dikemas dalam bentuk pelatihan dengan topik optimalisasi kemasan dan digitalisasi pemasaran. Adapun tujuan yang ingin dicapai adalah untuk meningkatkan pengetahuan terkait penggunaan teknologi dalam membuat kemasan dan pemasaran produk. Metode yang digunakan dalam kegiatan tersebut adalah FGD (Forum Grup Discussion), ceramah dan diskusi, serta pelatihan secara langsung. Dengan adanya pelatihan tersebut diharapkan mampu menjadi langkah awal sebagai solusi atas keresahan yang dialami oleh Ibu-Ibu PKK Kabupaten Gresik. Untuk itu, setelah mengikuti pelatihan tersebut, para peserta dapat mengaplikasikan secara langsung terkait pembuatan kemasan untuk meningkatkan nilai jual produk dan memasarkan hasil produk tersebut.
Is It Impossible for Generation Z to Engage in Mindful Consumption Behaviour while Experiencing FOMO? Alfina, Alfina; Khoirina, Marisya Mahdia; Sisprasojo, Nova Ridho; Ratri, Angela Ayu Kusumaning
Journal The Winners Vol. 25 No. 2 (2024): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v25i2.11962

Abstract

FOMO is often employed as an effective marketing strategy to increase excessive consumption behavior among Generation Z. However, over-reliance on FOMO strategies poses a threat to marketers, as excessive exposure to information on social media can lead to social media fatigue, which may hinder the development of mindful consumption behaviour. The research aimed to examine the relationship between fear of missing out (FOMO), social media fatigue (SMF), mindfulness, and mindful consumption behaviour (MCB) in Generation Z. The research applied an empirical approach through quantitative analysis. The proposed theoretical model was empirically tested using primary data collected by a self-designed structured questionnaire. The research sample comprised individuals aged between 13 and 25, as this demographic is the most active user on social media. The model was empirically tested using structural equation modelling applied through partial least squares (PLS) software. The findings reveals the significance of FOMO in influencing social media fatigue, mindfulness, and mindful consumption behaviour in Generation Z. FOMO is confirmed as a predictor of consumption behavior, specifically mindful consumption behavior. Also, FOMO is found to have a significant correlation with social media fatigue, which is due to the excessive exposure to various information on social media by Generation Z.
The influence of hofstede’s cultural dimensions on corporate social responsibility implementation: a study on state-owned companies in Java, Indonesia Diamastuti, Erlina; Nastiti, Tyas Ajeng; Khoirina, Marisya Mahdia
The Indonesian Accounting Review Vol. 10 No. 2 (2020): July - December 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/tiar.v10i2.1843

Abstract

This study aims to examine the influence of Hofstede’s cultural dimension on the implementation of Corporate Social Responsibility at State-Owned Companies in Java, Indonesia. The data were analysed using multiple linear regression analysis with the sample consisting of 100 employees at 50 state-owned company in Java, Indonesia taken by using a purposive sampling method and the return rate of the questionnaire is 62%. The results indicate that the five dimensions of Hofstede’s culture only Power Distance and Individualism/ Collectivism have a positive and significant effect on the implementation of Corporate Social Responsibility by State-Owned Companies in Indonesia, while Uncertainty Avoidance, Masculinity/ Femininity and Long-term/ Short-term Orientation have a negative but not significant effect on the implementation of Corporate Social Responsibility. The results also indicate that not all of Hofstede’s cultural dimensions affect the implementation of corporate social responsibility to state-owned companies in Java, Indonesia. This research is expected to provide benefits for researchers and the community that culture is one of the factors that can be considered as a component that can influence the implementation of Corporate Social Responsibility.
Co-Authors Aditya Narendra Wardhana Aldila Caesarina Alfina Alfina Alfina Alfina alfina alfina Alfina Alfina Bayu Alfiansyah Erlina Diamastuti Erlina Diamastuti, Erlina Fahmi Abdillah Fahrur Rahman Firda Alvina Putri Hans Febrianto Setyo Khusniya Pratama Putri Lisa Risfana Sari ma'rifa tul ulya Mirza Dwinanda Ilmawan Muwahiddatul Ulya Nastiti, Tyas Ajeng Nova Ridho Sisprasodjo Ratri, Angela Ayu Kusumaning Rio Renaldo Rosa Rilantiana Sisprasojo, Nova Ridho Yanuar Trisnowati