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Pengaruh Citra Merek Dan Kelompok Referensi Terhadap Keputusan Pembelian Smartphone Vivo Fani Firmansyah; Adam Jarror
Jurnal Manajerial Vol 8 No 03 (2021): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v8i03.2547

Background - In Indonesia, there are various smartphone brands with attractive competition because vendors continue to compete to win consumers, but one of the vendors is ranked first in the market share in 2020, namely Vivo. therefore it is necessary to know how the brand image of vivo and whether a group can influence consumer choice. Purpose - The purpose of this study was to determine the influence of brand image and reference groups on purchasing decisions of Vivo smartphones on students of the Faculty of Economics, Uin Malang. Design/ Methodology/ Approach - This type of research is quantitative. The population of this study were students of the Faculty of Economics, UIN Malang. With a sample of 90 students. The analytical method used is multiple regression, while the instrument test uses a validity test, reliability test and classical assumption test with the help of SPSS 16.0 software for windows. Result and Discussion – Testing on the brand image variable (X1), the T-count value (2.385) is greater than T table (1.987) and the significance value (0.019) is less than alpha (0.05) which indicates there is a significant positive effect on purchasing decisions (Y). Testing on the Reference Group variable, the T-count (2.167) is more than the T-table (1.987) and the significance value (0.033 is less than alpha (0.05) which indicates there is a significant positive effect on purchasing decisions (Y). Based on the test results Simultaneously, the F-count value (9.114) is greater than the F-table (3.10) and the significance value (0.000) is smaller than alpha (0.05) which indicates the influence of the brand image variable (X1) and the reference group ( X2) simultaneously has a significant positive effect on purchasing decisions (Y). Conclusion – The results of the study showed that the variable brand image and reference group simultaneously had a significant positive effect on purchasing decisions. While the partial test results that brand image has a significant positive effect on purchasing decisions and the reference group variable has a significant positive effect on purchasing decisions.

MAKSIMALISASI NILAI PERBANKAN SYARIAH MELALUI TEKNOLOGI PELAYANAN NASABAH TERKINI Fani Firmansyah; Putri Kurnia Widiati
Jurnal Keuangan dan Perbankan Vol 20, No 2 (2016): May 2016
Publisher : University of Merdeka Malang

Sharia included in the companys development strategy which is needed by the Indonesian Bank. Banking business as high level of bussiness in competence for product and supply needs an effective development strategies to win the competition. The purpose of this study was to determine the development of technology, especially customer service associated with the financial capacity of Islamic Banking to meet the demand for these technologies in order to create added value for Islamic Banking and achieve an index of customer maximum satisfaction by using EVA analysis and analysis of the value of customer satisfaction for banking services. Results from this study is the customer wants maximum services such as guarantees for customer complain, the technological development of Islamic banking which is not rated maximally, and the develop-ment of the technology is still under conventional banking for Islamic Banking can not be maximized customer service technology, whereas the financial analysis of Islamic Banking is able to develop the technology.

Pengaruh Kepemimpinan Transformasional, Kompensasi, dan Budaya Organisasi Terhadap Kinerja Karyawan di BMT NU Jombang Muhammad Nauval Arsy Gama; Fani Firmansyah
JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Vol 6, No 1 (2022): JPEKBM (Juli,2022)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jpekbm.v6i1.2351

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepemimpinan transformasional terhadap kinerja karyawan, kompensasi terhadap kinerja karyawan, danI budaya organisasi terhadap kinerja karyawan di BMT NU Jombang. Obyek penelitian ini adalah karyawan BMT NU Jombang. Dengan menggunakan metode penelitian deskriptif kuantitatif. Teknik analisis yang digunakan adalah regresi linier berganda yang akan menjawab permasalahan mengenai pengaruh kepemimpinan transformasional,I kompensasi,I danI budayaI organisasiI terhadapI kinerjaI karyawan di BMT NU Jombang. Hasil penelitian menjelaskan (1) kepemimpinan transformasional mempunyai pengaruh yang signifikan terhadap kinerja karyawan di BMT NU Jombang, (2) kompensasi mempunyai pengaruh yang signifikan terhadap kinerja karyawan di BMT NU Jombang, (3) budaya organisasi mempunyai pengaruh yang signifikan terhadap kinerja karyawan di BMT NU Jombang

Implementasi Bauran Promosi Dalam Upaya Meningkatkan Volume Penjualan Pada Toko Bangunan Tunggal Tata di Tuban Jawa Timur Siti Lailatuz Zahro'; Fani Firmansyah
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 2, No 1 (2019): Agustus
Publisher : STIE Kertanegara Malang

Abstrak Material merupakan bahan baku yang mendukung proses pembangunan infrastruktur yang menyebabkan munculnya bisnis dalam bidang material bangunan, maka banyak pesaing muncul sehingga diperlukan bauran promosi dalam mempertahankan maupun meningkatkan jumlah penjualan. Bauran promosi mempunyai enam elemen yaitu Advertising, Personal Selling, Sales Promotion, Direct marketing, Public Relation and Publisity, Word of Mouth. Pada saat ini toko bangunan Tunggal Tata berkembang pesat dengan jumlah volume penjualan yang meningkat, sehingga penelitian ini bertujuan untuk mengungkapkan bagaimana implementasi bauran promosi yang dilakukan oleh toko bangunan Tunggal Tata. Penelitian ini dilakukan dengan menggunakan metode penelitian kualitatif deskriptif. Pengumpulan data dilakukan dengan teknik wawancara, dan observasi, serta dokumentasi. Dalam menganalisis data menggunakan teknik interaktive Model. Hasil Penelitian menunjukkan bahwa toko bangunan Tunggal Tata menerapkan bauran promosi melalui lima elemen yaitu Advertising melalui media logo, Personal Salling melalui media pelayanan, Sales Promotion melalui media pemberian hadiah, Direct Marketing melalui media katalog, dan Word of Mouth. Berdasarkan temuan dilapangan, selain lima elemen dari bauran promosi tersebut, toko bangunan Tunggal Tata menggunakan media tambahan yakni memberikan keringananpada pelanggan dalam proses pembayaran bahan bangunan dalam bentuk pemberian hutang. Oleh karena itu toko bangunan Tunggal tata berhasil dalam meningkatkan volume penjualan dalam empat tahun terakhir.Kata Kunci: Implementasi, Bauran promosi, Volume penjualan

The Influence of Location And E-Wom on Purchasing Decisions Through Purchase Interest: Study of Kebon Kopi Cakkin Coffee Shop Consumers in Malang City Muhamad Bintang Iqbal Mauludin; Fani Firmansyah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/d3jwx176

This study investigates the direct and indirect effects of geography and electronic word-of-mouth (E-WOM) on purchasing decisions, with purchase interest serving as a mediator. Employing a quantitative survey methodology, primary data was collected through questionnaires from 136 consumers of Coffee Shop Kebon Kopi Cakkin in Malang City, and analyzed using Smart PLS 4.0 statistical software. The results indicate that location has a positive and significant impact on purchase interest, but a negative and insignificant effect on purchasing decisions. Conversely, E-WOM is shown to positively and significantly influence both purchase interest and purchasing decisions, while purchase interest itself also has a significant positive effect on purchasing decisions. Furthermore, it was found that location positively influences purchasing decisions through purchase interest, and E-WOM similarly impacts purchasing decisions via purchase interest among consumers at Coffee Shop Kebon Kopi Cakkin. The implications of these findings are substantial for marketers and business owners. Recognizing that geographic factors can enhance consumer interest emphasizes the importance of location for attracting customers. This insight can guide businesses in selecting optimal sites for new branches and shaping their marketing strategies to exploit geographic advantages. Furthermore, the significant positive influence of E-WOM on both purchase interest and decisions highlights the necessity for businesses to actively cultivate favorable online reviews and customer testimonials. Engaging with consumers on digital platforms can build trust and improve overall reputation. By concentrating on these key elements, coffee shops and similar businesses can strengthen their positions in the competitive market, leading to increased sales and enhanced customer loyalty. Overall, this study underscores the value of integrating geographic considerations and social influence in developing targeted marketing strategies that effectively resonate with consumer behavior and purchasing patterns.

The Intervening Role Of E-Customer Satisfaction: E-Service Quality And E-Trust Features Towards E-Customer Loyalty: Study of Mobile Banking Users in Jakarta Muhammad Rafi Awlia; Fani Firmansyah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jznnhg65

The main problem addressed in this research lies in understanding how E-Service Quality and E-Trust influence E-Customer Satisfaction and the extent to which these factors contribute to customer loyalty in the context of mobile banking. This study seeks to examine the influence of E-Service Quality and E-Trust on E-Customer Satisfaction among BNI Mobile Banking users, with E-Customer Loyalty acting as an intervening variable. The study utilizes a descriptive quantitative approach and is conducted in Central Jakarta. A questionnaire employing a five-point Likert scale serves as the instrument for data collection, involving a total sample size of 105 participants. The results indicate that trust and satisfaction play a significant role in shaping loyalty, demonstrating that strong trust in electronic services enhances customer loyalty, while customer satisfaction mediates the relationship between electronic service quality and loyalty. Notably, the correlation between electronic service quality and customer satisfaction appears to be insignificant. The implications of these findings are critical for bank marketers and service providers in developing strategies to enhance trust and improve customer satisfaction. By prioritizing trust-building measures and addressing customer satisfaction effectively, banks can foster stronger loyalty among users, ultimately leading to improved retention rates and business performance in the competitive mobile banking landscape.

The Influence of Online Customer Reviews and Ratings on Purchasing Decisions Through Consumer Trust as A Mediation Variable: Study of Camilan Khanza Consumers in Malang Khanza Farid Bahtiar; Fani Firmansyah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/swhcxv24

This research examines the impact of online customer reviews and ratings on purchasing decisions, with consumer trust as a mediating variable among customers of the Camilan Khanza online store in the Malang Raya region. This research utilizes a quantitative methodology with a descriptive framework. The research population comprises consumers from the Camilan Khanza online store in Malang Raya, encompassing the City of Malang, Malang Regency, and Batu City. This study employs purposive sampling, comprising a total sample size of 150 persons from the Malang Raya district. This study used structural equation modeling-partial least squares (SEM-PLS) for data analysis, leveraging SmartPLS software version 3.2.9. The study's findings indicate that 1) online customer reviews have a positive but negligible effect on purchasing decisions, 2) online customer ratings significantly and positively impact purchasing decisions, 3) consumer trust has a significant and positive effect on purchasing decisions, 4) online customer reviews significantly and positively influence consumer trust, 5) online customer ratings significantly and positively affect consumer trust, 6) online customer reviews indirectly influence purchasing decisions through consumer trust, and 7) online customer ratings indirectly affect purchasing decisions via consumer trust.

The Influence of Influencers and Copywriting on Purchase Interest Mediated by Brand Awareness: Study of Scarlett Consumers in Malang Dany Dwi Cahyo Prawiro; Fani Firmansyah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/1zfp2189

This study seeks to analyze the impact of perceived value on repurchase intention among GoSend service users in Malang City. The study utilizes a quantitative methodology centered on analyzing customer behavior using explanatory research. The study population comprises consumers who have previously employed GoSend services. A sample size of 165 respondents was established using Malhotra's formula, selected by non-probability selection employing a purposive sampling strategy. Participants were mandated to have utilized GoSend services at least once and to dwell in Malang City. Data collection was executed by online surveys disseminated via links and QR codes. The questionnaire comprises indicators intended to assess perceived value, its constituents, and repurchase intention. Data analysis was conducted utilizing Structural Equation Modeling (SEM) with SmartPLS software to investigate the variables' correlations and validate the research model. The results indicate that perceived value substantially affects the repurchase intention of GoSend users. Elements influencing perceived value, including application incentives, perceived ubiquity, and visual appeal, were recognized as significantly and positively affecting users' decisions to utilize GoSend services regularly. Application incentives significantly enhance users' sense of value by providing tangible benefits that promote service loyalty. The perceived ubiquity, indicating the service's accessibility and simplicity, enhances users' favorable assessments of GoSend. The visual appeal of the application's design and interface enhances perceived value by delivering an intuitive and pleasurable user experience. These findings emphasize the significance of perceived value in affecting consumer loyalty and repurchase behavior. Service providers such as GoSend are urged to consistently improve elements that influence perceived value by providing competitive incentives, ensuring effortless access, and refining application design to align with changing user expectations. This research provides valuable information for digital service companies seeking to enhance their market presence and retain clients in a competitive landscape. Nonetheless, it recognizes constraints, including an exclusive emphasis on perceived value and its immediate constituents. Future research should investigate additional pertinent elements, including service reliability, user trust, and post-purchase assistance, to enhance the knowledge of the determinants of repurchase intention in digital services.

The Influence of Brand Image and Price Discounts on Buying Impulse with Buying Interest as An Intervening Variable: Study of Miniso Consumers in Malang City Fitrah Muhammad Firdaus; Fani Firmansyah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/7wvn9a96

Retail enterprises continue to thrive and evolve, exemplified by specialty shops, convenience stores, and similar establishments. Retail enterprises serve as the final link in the distribution chain, specifically to customers. In particular, brands with a substantial brand image offer discounts to stimulate impulsive customer purchasing. In this instance, consumer impulsive purchases are affected by various factors, including brand perception and discounts. This study aims to assess the direct impact of brand image and discount variables on impulsive purchases and the indirect influence of brand image and discounts on impulsive purchases through the mediation of purchase interest. This research employs a quantitative methodology via a survey approach involving 140 Miniso consumers in Malang City. The study employed online sampling with a questionnaire sent via Google Forms, allowing users to scan a barcode link generated by the researcher, with data analyzed using Smart-PLS 4.0 statistical software. The study's findings demonstrate that brand image significantly influences purchase intention, while discounts also significantly affect purchase intention. However, the brand image only significantly impacts impulse buying. In contrast, discounts significantly influence impulse buying, and purchase intention significantly affects impulse buying. Furthermore, brand image, mediated by purchase intention, significantly impacts impulse buying, as do discounts through purchase intention, specifically among Miniso consumers in Malang City.

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