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All Journal Rekam : Jurnal, Fotografi, Televisi Animasi Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Master Manajemen
Nanik Rianandita Sari
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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“Wonder If I Gave an Oreo” : Analisis Etnolinguistik Terhadap Iklan Televisi Nanik Rianandita Sari
Rekam : Jurnal Fotografi, Televisi, Animasi Vol 13, No 2 (2017): Oktober 2017
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v13i2.1938

Abstract

Iklan merupakan salah satu alat promosi yang digunakan untuk komunikasi dengan penonton yang yang dapat dilakukan melalui surat kabar, majalah, internet, radio dan atau  televisi. Menggunakan iklan, sebuah produk mencoba untuk membuat tanda kepada penonton untuk meyakinkan mereka benar-benar memahami pesan. Penelitian ini bertujuan untuk menganalisa bagaimana bahasa yang terdapat dalam lirik yang ada pada iklan Oreo: “Wonder if I gave an Oreo”  di televisi. Metodologi yang digunakan adalah kualitatif dengan pendekatan analisis Etnolinguistik. Pendekatan Etnolinguistik Humboldt digunakan oleh peneliti untuk mengungkap bahasa terhadap pandangan iklan tersebut. Data sekunder yang digunakan, juga didukung oleh studi literatur, untuk melakukan analisis mendalam dari penelitian ini. Hasil penelitian menunjukkan makna dari iklan yang digunakan berdasarkan cara pandang Oreo. Advertisement is one of promotional tools used to communicate with its audience which can be done through newspaper, magazine, internet, radio, and/or television. Using advertisement, the product tries to create signs in the message to the audience to make sure they really understand the message. The objective of the study is to analyze how the languages are created in the lyrics on Oreo: “Wonder if I gave an Oreo” TV advertisement. The metodology is qualitative research using Ethnolinguistic analysis. Humboldt Ethnolinguistic approach is applied to explore the language based on the advertisement’s view. Secondary data were used, also supported by study literature, to conduct a deep analysis of this study. The research finding shows meaning were used to deliver the message of Oreo.
Pengaruh Kualitas Pelayan Unit Informasi Terhadap Kepuasan Penumpang di PT. Angkasa Transportindo Selaras (ATS) Bandar Udara Internasional Halim Perdanakusuma Jakarta Alfriend Juang Waruwu; Nanik Rianandita Sari
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 4 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v2i4.439

Abstract

One of the important units in airport operations is the information unit which has a very important role in supporting airport operational activities. According to the author's research, Halim Perdanakusuma Airport's information unit service is still thought to not offer the best possible care, which lowers customer satisfaction. In this study, the impact of information unit service quality on passenger satisfaction at Jakarta's Halim Perdanakusuma International Airport is to be investigated. This research uses quantitative research methods using data collection techniques obtained directly by distributing questionnaires online which are distributed to passengers, through research documentation and observation. This study's findings support the author's hypothesis that there is a positive and significant relationship between information unit X's service quality and passenger Y's satisfaction, indicating that Ho is rejected and Ha is accepted. This is supported by the calculated t value for information unit service quality, which is 15.740 > 1.66. Additionally, the coefficient of determination (R²) was determined to be 0.723, or 72.3%, of the total, with the remaining 27.7% being influenced by factors not covered in the study
Optimalisasi Parimeter Di Wilayah Airside Di Bandar Udara Oesman Sadik Labuha Terhadap Keamanan Penerbangan Mustafa, Nafsiah Hi; Nanik Rianandita Sari
Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i3.513

Abstract

Airports play a crucial role in the transportation system, linking flights with ground transportation and supporting the global economy. Flight safety is a top priority, and one important aspect of ensuring it is the optimization of the perimeter in the airport's airside area. At Oesman Sadik Airport, there is an issue with inadequate runway fencing, which causes the public to frequently approach the runway and threaten flight safety. This study aims to identify the constraints in optimizing the perimeter in the airside area of Oesman Sadik Airport and provide recommendations to enhance the security system for better flight safety.This study uses a descriptive qualitative method to evaluate perimeter optimization in the airside area of Oesman Sadik Airport in September 2023. The subjects are airport employees, and the object of the study is the perimeter system itself. Primary data is collected through interviews and observations, while secondary data includes documents such as SOPs and airport maps. Data analysis involves reduction, presentation, and verification. Data validity is tested using source and method triangulation. The research steps include observation, problem identification, planning, data collection, analysis, and conclusion.The results show that steps for optimizing the perimeter at Oesman Sadik Airport include utilizing advanced technology, enhancing security personnel, and physical improvements to significantly improve flight safety. Addressing the constraints in optimization requires a structured approach, including a thorough evaluation of security needs, efficient resource allocation, strong partnerships with relevant parties, and the implementation of innovative and adaptive solutions to face technical and environmental security challenges at the airport.
Co-Authors Alfriend Juang Waruwu Mustafa, Nafsiah Hi