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All Journal KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi Cakrawala: Jurnal Pengabdian Masyarakat Global
Rr Dimas Veronica Priharti
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING PADA USAHA RUMAH KREATIF PT. SEMEN BATURAJA Rr Dimas Veronica Priharti; Tati Herlina; Nurul Hakiki
KOLEGIAL Vol 9 No 1 (2021): Januari-Juni 2021
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v9i1.149

Abstract

This study discusses the influence of market orientation and product innovation on competitive advantage in the creative home business of PT. Semen Baturaja. The data collection technique used in this study is through questionnaires. The number of samples in this study are 69 people. The analytical method used is a quantitative method using multiple linear regression analysis tools. Based on the results of the analysis that has been done, it can be concluded that both partially and simultaneously Market Orientation and Product Innovation have an influence on Competitive Advantage in the creative home business of PT. Semen Baturaja. The coefficient of determination (R Square) is 0.792. It means that the contribution of the influence of the Market Orientation and Product Innovation variables on Competitive Advantage is 79.2%, while the remaining 20.8% is influenced by other variables, such as price or value, pleasing consumers, notable product attributes, and unique service privileges (Saiman, 2014: 124)
PENGARUH JIWA KEWIRAUSAHAAN DAN KREATIVITAS TERHADAP KEBERHASILAN USAHA PADA UKM PENJAHIT DI KECAMATAN BATURAJA TIMUR KABUPATEN OGAN KOMERING ULU Rr Dimas Veronica Priharti; Tati Herlina; Vira Annisa
KOLEGIAL Vol 9 No 2 (2021): Juli-Desember 2021
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v9i2.167

Abstract

The analytical tool used in this research is multiple linear regression. The purpose of this research is to determine the influence of entrepreneurship and creativity on business success in tailoring SMEs in Baturaja Timur Sub-District, Ogan Komering Ulu Regency. Based on the results of the analysis and discussion that has been carried out, simultaneously that entrepreneurship and creativity have an influence on the success of the business of tailoring SMEs in Baturaja Timur Sub-District, Ogan Komering Ulu Regency. Partially it is known that the t-count of entrepreneurship (X1) is 0.645 < t-table of 2.034, then the entrepreneurship (X1) has no influence on business success (Y), the t-count of creativity (X2) is 2.848 > the t-table is 2.034 then creativity (X2) has a significant influence on business success (Y). The results of data processing the coefficient of determination R Square is 0.198. It means that the percentage contribution of the influence of entrepreneurship and creativity on business success is 19.8%, while the remaining 80.2% is influenced by other variables outside the variables discussed in this researcj such as innovation, ability, commitment.
PENGARUH PENGEMBANGAN KARIER DAN DISIPLIN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. PERKEBUNAN MITRA OGAN KANTOR KEBUN PIN-1 KARANG DAPO Rr Dimas Veronica Priharti; Hesty Resy Ria
KOLEGIAL Vol 11 No 1 (2023): Januari-Juni
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v11i1.201

Abstract

This research aimed to find out the influence of career development and work discipline on employees’ job satisfaction at PT. Perkebunan Mitra Ogan Kantor Kebun PIN-1 Karang Dapo. The data collection technique used in this research was through the distribution of questionnaires. The population was 129 people and the sample was 56 people. The data analysis technique used was multiple linear regression. Based on the results of partial analysis, there was an influence of career development on employees’ job satisfaction at PT. Perkebunan Mitra Ogan Kantor Kebun PIN-1 Karang Dapo with a t-count value of 4.503. The work discipline variable had an influence on employees’ job satisfaction at PT. Perkebunan Mitra Ogan Kantor Kebun PIN-1 Karang Dapo with a t-count value of 13.011. Simultaneously, there was an influence of career development and work discipline on employees’ job satisfaction at PT. Perkebunan Mitra Ogan Kantor Kebun PIN-1 Karang Dapo with a F-count value of 116.531. The coefficient of determination (R2) obtained was 0.815. This meant that the contribution of the influence of career development and work discipline on job satisfaction was 81.5%, while the remaining 18.5% was influenced by other variables not mentioned in this research such as supervision, salary, communication, working conditions, and facilities according to Gilmer (quoted in Sutrisno 2020:77).
Inovasi Penyemaian Pakcoy Menggunakan Karton Telur Bersama Ibu-Ibu di Desa Sinar Bhakti Virna Lestia; Nadia Oktarina; Enji Anjela; Nurhalimah Nurhalimah; Rr Dimas Veronica Priharti
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 1 (2025): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v4i1.3842

Abstract

The main problem faced by women in Sinar Bhakti Village is the lack of knowledge and skills in pakcoy seedling using efficient and eco-friendly growing media. Egg cartons were chosen as an innovative solution due to their affordability, availability, and ability to retain the moisture needed by the seeds. This community service program aimed to enhance participants' skills in utilizing egg cartons for pakcoy seedling to support sustainable household farming. The methods used included demonstration-based training and hands-on practice, complemented by interactive discussions on local resource management. The results showed that participants were able to understand and effectively apply seedling techniques, with egg cartons proving to accelerate early growth and minimize water usage. In addition to improving individual skills, this activity fostered awareness of the importance of local innovation and waste utilization for family economic development. It contributed to local food security and strengthened the role of women in Sinar Bhakti Village in creatively utilizing available resources.
Co-Authors Enji Anjela Hesty Resy Ria Nadia Oktarina Nurhalimah Nurhalimah Nurul Hakiki Tati Herlina Vira Annisa Virna Lestia