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All Journal FIKRI : Jurnal Kajian Agama, Sosial dan Budaya Hayula: Indonesian Journal of Multidisciplinary Islamic Studies
Rezki Putri Nur Aini
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Religion Social Sciences

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Identity and Leisure Time: Aspiration of Muslim Influencers on Instagram Rezki Putri Nur Aini; Najib Kailani
Hayula: Indonesian Journal of Multidisciplinary Islamic Studies Vol 5 No 1 (2021): Hayula: Indonesian Journal of Multidisciplinary Islamic Studies
Publisher : Laboratorium Prodi Pendidikan Agama Islam UNJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/005.01.03

Abstract

Abstract This paper analyzes the segmentation of identity and aspirations through the discourse of leisure time carried by Indonesian Muslim influencers as a representation of the negotiation efforts of the Muslim middle class society towards the orientation of religious understanding and popular culture within the framework of modernization. The inevitability of differences in religious understanding among these Muslim influencers ultimately influenced them in representing any discourse carried through new media, including leisure time. The neglected leisure time, its neglected role, is one of the determinants of the new style of Muslim identity when this is deliberately exhibited through various social media platforms. This study is important to see the extent of segmentation due to new identities and aspirations through leisure time that these Muslim influencers want to channel massively on social media, especially Instagram. This study was conduct through netnographic studies supported by various available relevant literature. The results of the study indicate that there are two major segmentation trends among Muslim influencers today through discourse on social media, they are committed Muslim influencers and Muslimist influencers, each of which has different identities and new aspirations in leisure time discourse based on contradiction of mutual religious understanding between them.
Articulation of Muslim Subjectivity in Search the Ideal Type of Muslim Women: Ayu Momalula’s Counseling Da’wah on Instagram Rezki Putri Nur Aini; Ratno Lukito
Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 9 No. 1 (2024): Fikri : Jurnal Kajian Agama, Sosial dan Budaya
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jf.v9i1.4666

Abstract

Religious discussions among previous socio-religious scholars used to focus more on authority, righteousness, commodification efforts, and the pursuit of financial gains by religious figures. However, this seems less relevant in today's digital age, where people can access and share religious knowledge from various sources. This article aims to explore this phenomenon by examining the approach of a da'wah influencer, Ayu Momalula. She presents counseling da'wah content as a form of self-expression, creating an ideal Muslim woman figure for her social media followers. Using an exploratory qualitative method and online ethnographic approach, primary data was obtained from interviews via WhatsApp and Zoom, as well as from observation of content on her Instagram accounts and books. The study argues that Ayu Momalula's counseling da'wah activities aim to establish herself as an ideal Muslim woman, supporting her authority as a religious micro-celebrity. The article analyzes her subjectivity as a Muslim women micro-celebrity, highlighting her representation of a pious wife and modern mompreneur through content visualization on social media. This study suggests that Ayu Momalula actively promotes productivity in both work and preaching to her specific target audience.
Co-Authors Najib Kailani Ratno Lukito