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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Business Innovation and Entrepreneurship Journal Jurnal Maritim Jurnal Industri Kreatif dan Kewirausahaan
Indah Handaruwati
Universitas Kristen Surakarta
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Materials Science & Nanotechnology Social Sciences Transportation Other

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Journal : Jurnal Maritim

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PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO ALAT LISTRIK Indah Handaruwati; Beni Iswanto
JURNAL MARITIM Vol 4 No 2 (2023): FEBRUARI Vol. 4 No. 2
Publisher : Prodi Manejemen Kepelabuhan dan Pelayaran, Fakultas Sains Dan Teknologi, Universitas Karimun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/ojsm.v4i2.692

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh store atmosphere yang terdiri dari general eksterior, interior, store layout dan interior display terhadap keputusan pembelian di sebuah toko swalayan alat listrik. Pengumpulan data dilakukan dengan melakukan penyebaran kuesioner kepada 130 konsumen toko swalayan listrik yang memiliki kriteria tertentu. Pengujian dilakukan menggunakan regresi linear berganda. Hasil pengujian menunjukkan variabel store atmosphere yang terdiri dari general eksterior, interior, store layout dan interior display berpengaruh secara parsial dan simultan terhadap keputusan pembelian toko swalayan alat listrik.
PENGARUH TAYANGAN VIDEO TIK TOK PRODUK PERAWATAN KULIT TERHADAP PERILAKU KONSUMTIF GENERASI MILENIAL Indah Handaruwati; Lyna
JURNAL MARITIM Vol 5 No 2 (2024): Februari 2024
Publisher : Prodi Manejemen Kepelabuhan dan Pelayaran, Fakultas Sains Dan Teknologi, Universitas Karimun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/ojsm.v5i2.1244

Abstract

ABSTRACT This study aims to analyze the effect of Skin Care Product Reviews on the Tik Tok application on consumer behavior in the millennial generation. The population in this study were all active female students of both state and private universities, the sample was taken using purposive sampling and convenience sampling techniques. The sample used in this study was 100 respondents. Data collection using a questionnaire. Data analysis was performed by testing multiple linear regression analysis. The results of the study show that broadcast content has a significant effect on consumptive behavior. Watching intensity has no significant effect on consumptive behavior. Product attractiveness has a significant effect on consumptive behavior, source credibility has a significant effect on consumptive behavior. Viewing Content, Viewing Intensity, Product Attractiveness, and Source Credibility simultaneously influence consumptive behavior. The hypothesis which states that product attractiveness is the dominant variable is not proven because the highest coefficient results are in the source credibility variable.
Co-Authors Adhita Maharani Dewi Adhita Maharani Dewi Agustin Endah Beni Iswanto Hizkia Yoland Adityanto Lyna Obed Christian Wibowo