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All Journal Jurnal Manajemen dan Organisasi
Rahma Indina Harbani
Faculty of Human Ecology, IPB University
Economics, Econometrics & Finance

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Consumerism Behaviour of Indonesian Consumer: The Role of Self-Sufficiency and Information-Seeking Megawati Simanjuntak; Rahma Indina Harbani
Jurnal Manajemen dan Organisasi Vol. 13 No. 1 (2022): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v13i1.40434

Abstract

This study aimed to analyze the influence of information-seeking, knowledge, and self-sufficiency on Indonesian consumerism behaviour. There were 2100 data determined by using systematic random sampling. Data analyses applied Structural Equation Modeling using LISREL 8.7. The results confirmed that information-seeking significantly influence consumers’ knowledge. However, consumers’ self-sufficiency did not considerably affect information-seeking. It also revealed a significant positive effect of information-seeking and self-sufficiency toward consumerism behaviour, but no significant impact between consumers’ knowledge and consumerism behaviour. The government and consumer protection institutions need to be more intensive in conducting socialization to increase consumer knowledge and consumerism behaviour.
Co-Authors Megawati Simanjuntak