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All Journal Jurnal Manajemen & Keuangan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ilmiah Mahasiswa
Zikriatul Ulya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Kepercayaan Dan Promosi Terhadap Minat UMKM Mengambil Pembiayaan Perbankan Syariah Di Kota Langsa Zikriatul Ulya
Jurnal Manajemen dan Keuangan Vol 9 No 3 (2020): EDISI KHUSUS: JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v9i3.2898

Abstract

The purpose of this research is to examine the effect of trust and promotion toward UMKM interest taking islamic banking financing in the city of Langsa. The method used is the quantitative approach. This study uses probability sampling by cluster sampling. The sample used is a small and medium-size micro business in Langsa city of 100 respondents. The data-collection technique a questionnaire by distributing to the small and medium-size microbusiness of Langsa city. Data analysis methods using linear regression, classic assumptions test, and hypothetical test (t and test f). Test t-test results have shown that each independent variable of trust and promotion is partially positive and significant. The results of research on the f show that there is a positive and significant impact together between the trust variables and the promotion of the interest of umkm, which is financing sharia banking in the city of Langsa. Based on the results of the study, it is based on coefficiency analysis, that 50,1 % of the disproportionate value of the people, should be satisfied by the two influential variables, trust and promotion. The remaining 49,9 % is described by other variables not included in the equation.
THE EFFECT OF PRICE AND PRODUCT QUALITY ON TELKOMSEL USER LOYALTY Zikriatul Ulya
JIM: Jurnal Ilmiah Mahasiswa Vol 4, No 2 (2022): Oktober 2022
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jim.v4i2.4792

Abstract

Increasing consumer demand for telecommunications products that provide information and communication services. Consumers demand better service and are personally involved in developing a product. so that telecommunications companies compete to get consumers and retain consumers. This study aims to determine how the influence of price and product quality variables on the loyalty of Telkomsel users. The population in this study are Telkomsel users in Langsa City. The sampling technique used is accidental sampling with a sample of 100 respondents. Methods of data collection using a questionnaire. The method of data analysis is multiple linear regression using SPSS. The results of this study indicate that the variables of Price and Product Quality simultaneously have a positive and significant effect on Telkomsel User Loyalty. Partially, the Price variable has a positive and significant effect on Telkomsel User Loyalty and the Product Quality variable has a positive and significant effect on Telkomsel User Loyalty. The results of this test result in the coefficient of determination (adjusted R2) obtained at 0.529 or 52.9%, meaning that the variable user loyalty is influenced by the price and product quality variables. the remaining 47.1% is explained by other variables.
Efektivitas Penerimaan Sektor Pajak Restoran, Perhotelan, Dan Penerangan Jalan Untuk Meningkatkan Pendapatan Asli Daerah Kota Langsa Zulfa Eliza; Zikriatul Ulya; Husnul Khatimah
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 2 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i2.1111

Abstract

Regional autonomy can indeed bring about positive changes in the regions in terms of regional authority to self-regulate. Tax is a source of state or regional revenue that is paid by the community as a collection fee that can be imposed by the government based on applicable regulations. The aims of the research are a) to find out how effective the revenue from the restaurant tax sector, hotel tax, and street lighting tax are Regional Own Revenue in Langsa City, b) to find out what factors are inhibiting the revenue from the restaurant, hotel, and street lighting tax sector as income. Original area and government efforts to overcome obstacles in the restaurant tax revenue sector, this study uses a qualitative approach. The effectiveness of tax revenue from the restaurant sector, hotel sector, and the tourism sector from 2016-2020 from the results of the data that the researchers obtained, there were still achievements in accordance with the targets set by the government, such as from the tourism sector, this was due to the constraints of the Covid-19 virus outbreak so that there is implementation on a large scale so that the tourism sector does not get a nominal amount as Regional Original Income. In its application, there are inhibiting factors, including the names of restaurants and hotels that have not been recorded by the Regional Original Revenue Service, so that the effectiveness in receiving both types of taxes is not fully maximized.
Co-Authors Husnul Khatimah Zulfa Eliza