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All Journal Jurnal Manajemen & Keuangan Jurnal Samudra Ekonomika CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Masyarakat Indonesia Jurnal Ilmiah Mahasiswa Seuraya Jurnal Pengabdian Kepada Masyarakat
Zikriatul Ulya
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Kepercayaan Dan Promosi Terhadap Minat UMKM Mengambil Pembiayaan Perbankan Syariah Di Kota Langsa Zikriatul Ulya
Jurnal Manajemen dan Keuangan Vol 9 No 3 (2020): EDISI KHUSUS: JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v9i3.2898

Abstract

The purpose of this research is to examine the effect of trust and promotion toward UMKM interest taking islamic banking financing in the city of Langsa. The method used is the quantitative approach. This study uses probability sampling by cluster sampling. The sample used is a small and medium-size micro business in Langsa city of 100 respondents. The data-collection technique a questionnaire by distributing to the small and medium-size microbusiness of Langsa city. Data analysis methods using linear regression, classic assumptions test, and hypothetical test (t and test f). Test t-test results have shown that each independent variable of trust and promotion is partially positive and significant. The results of research on the f show that there is a positive and significant impact together between the trust variables and the promotion of the interest of umkm, which is financing sharia banking in the city of Langsa. Based on the results of the study, it is based on coefficiency analysis, that 50,1 % of the disproportionate value of the people, should be satisfied by the two influential variables, trust and promotion. The remaining 49,9 % is described by other variables not included in the equation.
THE EFFECT OF PRICE AND PRODUCT QUALITY ON TELKOMSEL USER LOYALTY Zikriatul Ulya
JIM: Jurnal Ilmiah Mahasiswa Vol 4, No 2 (2022): Oktober 2022
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jim.v4i2.4792

Abstract

Increasing consumer demand for telecommunications products that provide information and communication services. Consumers demand better service and are personally involved in developing a product. so that telecommunications companies compete to get consumers and retain consumers. This study aims to determine how the influence of price and product quality variables on the loyalty of Telkomsel users. The population in this study are Telkomsel users in Langsa City. The sampling technique used is accidental sampling with a sample of 100 respondents. Methods of data collection using a questionnaire. The method of data analysis is multiple linear regression using SPSS. The results of this study indicate that the variables of Price and Product Quality simultaneously have a positive and significant effect on Telkomsel User Loyalty. Partially, the Price variable has a positive and significant effect on Telkomsel User Loyalty and the Product Quality variable has a positive and significant effect on Telkomsel User Loyalty. The results of this test result in the coefficient of determination (adjusted R2) obtained at 0.529 or 52.9%, meaning that the variable user loyalty is influenced by the price and product quality variables. the remaining 47.1% is explained by other variables.
Efektivitas Penerimaan Sektor Pajak Restoran, Perhotelan, Dan Penerangan Jalan Untuk Meningkatkan Pendapatan Asli Daerah Kota Langsa Zulfa Eliza; Zikriatul Ulya; Husnul Khatimah
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 2 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i2.1111

Abstract

Regional autonomy can indeed bring about positive changes in the regions in terms of regional authority to self-regulate. Tax is a source of state or regional revenue that is paid by the community as a collection fee that can be imposed by the government based on applicable regulations. The aims of the research are a) to find out how effective the revenue from the restaurant tax sector, hotel tax, and street lighting tax are Regional Own Revenue in Langsa City, b) to find out what factors are inhibiting the revenue from the restaurant, hotel, and street lighting tax sector as income. Original area and government efforts to overcome obstacles in the restaurant tax revenue sector, this study uses a qualitative approach. The effectiveness of tax revenue from the restaurant sector, hotel sector, and the tourism sector from 2016-2020 from the results of the data that the researchers obtained, there were still achievements in accordance with the targets set by the government, such as from the tourism sector, this was due to the constraints of the Covid-19 virus outbreak so that there is implementation on a large scale so that the tourism sector does not get a nominal amount as Regional Original Income. In its application, there are inhibiting factors, including the names of restaurants and hotels that have not been recorded by the Regional Original Revenue Service, so that the effectiveness in receiving both types of taxes is not fully maximized.
Pelatihan Kompetensi Penyuluhan Usaha Mikro Dalam Meningkatkan Penguatan Ekonomi Rumah Tangga di Kota Langsa Zikriatul Ulya
SEURAYA Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2023): SEURAYA: Jurnal Pengabdian kepada Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Langsa

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Abstract

Permasalahan yang terjadi di Kota Langsa ini merupakan suatu tantangan bagi team pengabdi untuk mengatasi rendahnya jiwa berwirausaha pada daerah tersebut. Dimana pada daerah mitra masih banyak ibu-ibu rumah tangga yang massih memiliki banyak waktu luang, oleh sebab itu perlu dilakukan pelatihan kompetensi penyuluhan kepada usaha mikro atau ibu-ibu rumah tangga yang sudah tidak bekerja untuk diberikan pelatihan mengenai pembuatan suatu produk yang memberikan nilai tambah. Dengan adanya pelatihan dan kompetensi tersebut diharapkan akan mampu mendorong kemampuan dan motivasi pada mitra untuk berwirausaha. Tujuan dilaksanakan Pengabdian Kepada Masyarakat adalah dapat memberikan ide-ide baru tentang kewirausahaan dan memotivasi ibu-ibu rumah tangga agar mau berwirausaha. Dimana target yang ingin dicapai adalah masyarakat menjadi kreatif dan bisa membuat produk yang dibutuhkan oleh konsumen untuk dijadikan salah satu ide dan memberikan peluang untuk berwirausaha sehingga dapat meningkatkan pendapatan keluarga dan mampu menganalisis kelayakan berwirausaha dalam membuat suatu usaha. Metode pelaksanaan kegiatan pengabdian kepada masyarakat adalah pemberian pelatihan kompetensi dan penyuluhan serta diskusi mengenai proses pembuatan produk pada usaha mikro. Hasil dan Luaran yang didapatkan oleh pengabdi yaitu ibu-ibu rumah tangga mampu membuat produk sendiri untuk dijadikan suatu potensi untuk berwirausaha sendiri sehingga dapat meningkatkan perekonomian keluarga.
IMPLEMENTASI TEKNOLOGI MELALUI DIGITAL MARKETING DAN INOVASI PRODUK DALAM MENINGKATKAN KESEJAHTERAAN EKONOMI USAHA KECIL MENENGAH PENGOLAHAN TERASI Zikriatul Ulya; Zulfa Eliza; Mastura
Jurnal Masyarakat Indonesia (Jumas) Vol. 3 No. 02 (2024): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

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Abstract

In encouraging the economic prosperity of society, entrepreneurship plays an important role in opening up great opportunities for inclusive economic growth. The role played by terasi Small and Medium Enterprises (UKM) entrepreneurs in the economic ecosystem has become the backbone for the progress and improvement of the economic prosperity of terasi SMEs. SMEs must increase sales by implementing technology and using digital marketing and product innovation to improve welfare. The aim of this research is to analyze the influence of technology implementation through digital marketing and innovation in shrimp paste processing products in improving economic welfare. This type of research is quantitative descriptive. The technique used was purposive random sampling with a sample size of 50 SME respondents. data collection using questionnaires or questionnaires by testing multiple linear regression analysis using IBM Statistics 22. The results of the research show that the results of the partial test (T Test), namely the implementation of technology, has an influence and significance on the economic welfare of terasi SMEs in Langsa City, digital marketing has no effect and no significant to the economic welfare of shrimp paste SMEs in Langsa City, product innovation is influential and significant to the economic welfare of shrimp paste SMEs in Langsa City. The results of the simultaneous test (F test) show that the implementation of technology, digital marketing and product innovation has a significant and influential effect on the economic welfare of terasi SMEs in Langsa City.
ANALYSIS OF THE IMPACT OF THE LEVEL OF POVERTY IN THE SPECIAL AUTONOMY ERA - ACEH: LOOKING AT THE DEGREE OF INDEPENDENCE AND FISCAL DECENTRALIZATION POLICY OF THE REGION Zikriatul Ulya; Dian Maulana Rizki; Tajul Ula
Jurnal Samudra Ekonomika Vol 10 No 1 (2026): Jurnal Samuka
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jse.v10i1.13982

Abstract

Poverty in Aceh province is still relatively high, on the other hand the Aceh government has been supported by the existence of special autonomy funds. This study aims to analyze the effect of the degree of independence and fiscal decentralization policies on poverty in 23 regencies/cities in Aceh province for the period 2008-2021. The research model used is a panel data regression model with the Random Effect Model (REM) approach. The results of partial testing show that the degree of independence has a negative and significant effect on poverty and fiscal decentralization policies have a positive and significant effect on poverty. Furthermore, the results of simultaneous testing show that the degree of independence and fiscal decentralization policies have a significant effect on poverty. From the results of this analysis, the Regency/City governments in Aceh province must continue to increase their sources of regional income, especially from regional taxes and regional levies so that they can increase the degree of independence and fiscal decentralization policies which have implications for economic growth and reduce the number of poverty in their regions
Co-Authors Dian Maulana Rizki Husnul Khatimah Mastura Tajul Ula Zulfa Eliza Zulfa Eliza