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Nyimas Latifah Letty Aziz
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Peran Marketing dalam Dunia Politik Nyimas Latifah Letty Aziz
Jurnal Penelitian Politik Vol 5, No 1 (2008): Problematika Reformasi
Publisher : Pusat Penelitian Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/jpp.v5i1.511

Abstract

The Implementation of multiparty system in Indonesia nowadays has made political parties compete in achieving their goals In order to achieve those goals political parties need strategy in catching public attention This strategy is an implementation ofmarketing science in political arena or better known as political marketing To be specific the strategy is called by marketing practitioners as product promotion price dan place (4P).
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