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All Journal Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman Al-masharif: Jurnal Ilmu Ekonomi dan Keislaman
Jumi Atika
Fakultas Ekonomi dan Bisnis Islam
Religion Economics, Econometrics & Finance

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IMPLEMENTASI ETIKA BISNIS ISLAM DALAM PEMASARAN Jumi Atika
AL-MASHARIF: JURNAL ILMU EKONOMI DAN KEISLAMAN Vol 4, No 1 (2016)
Publisher : Institut Agama Islam Negeri Padngsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.896 KB) | DOI: 10.24952/masharif.v4i1.766

Abstract

Business ethics is a study devoted about moral right and wrong. So the need to see how the ethics in advertising and marketing so that no negative impact on the environment . Business ethics of Islam in marketing offers the concept of 4P + 2P, and ethics in advertising must be ethical, aesthetic and artistic so that the ads can make shoppers drool and do not feel deceived and Strategy Umar Allaah anhu in protecting the environment is based on the fundamentals of the faith and the rules morals that govern the behavior of a Muslim in the life and combat a buse so that no negative impact on the environment.
IMPLEMENTASI ETIKA BISNIS ISLAM DALAM PEMASARAN Jumi Atika
AL-MASHARIF: JURNAL ILMU EKONOMI DAN KEISLAMAN Vol 4, No 1 (2016)
Publisher : Institut Agama Islam Negeri Padngsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/masharif.v4i1.766

Abstract

Business ethics is a study devoted about moral right and wrong. So the need to see how the ethics in advertising and marketing so that no negative impact on the environment . Business ethics of Islam in marketing offers the concept of 4P + 2P, and ethics in advertising must be ethical, aesthetic and artistic so that the ads can make shoppers drool and do not feel deceived and Strategy Umar Allaah anhu in protecting the environment is based on the fundamentals of the faith and the rules morals that govern the behavior of a Muslim in the life and combat a buse so that no negative impact on the environment.
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