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All Journal ICON Islamic Communication and Contemporary Media Studies Indonesian Journal of Islamic Communication
Khairuddin .
IAIN Jember
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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BAHASA AGAMA DALAM IKLAN AL QODIRI DAN SANTRI Khairuddin .
Indonesian Journal of Islamic Communication Vol. 3 No. 2 (2020): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijic.v3i2.807

Abstract

Consuming drinking water in the Bottle seems unstoppable along with the changing times, the influence of consumptive culture and the lifestyle of modern society. The Changes of public consumption based on fulfilling desires, strengthening cultural and religious identities and instead of following trends are the impact of globalization and modernization. However, it has begun to penetrate into the realm of consumption of daily necessities, such as choicing of drinking water, food, fashion labeled halal, or more generally products labeled with religion. This study aims to determine the signs, markers and markers or the meaning of myths contained in Al Qodiri and SANTRI Bottled Mineral Water advertisements. This study used constructivism paradigm with the type of qualitative research and used Roland Barthes' semiotic analysis to answer the problem formulation. The results of semiotic analysis on advertisements show that there are denotative meanings and connotative meanings as well as the meaning of myths in advertising products. As for the denotation of the AMDK Al Qodiri advertisement, the name on the brand is the name of the Islamic boarding school, the two words Al Qodiri come from Arabic which means that they refer to the nature of Allah, the Almighty. The connotative meaning of Al Qodiri shows that the water that is produced is healthy and contains baraka, which connotatively the language of "healthy" is scientific legitimacy and "barokah" is theological legitimacy. The mode of commodification of religion in the two advertising products shows that the implied meaning through advertising is that there is an economic value orientation to be achieved, although implicitly in the profiles of the two companies, they also have positive goals for the development of Islamic boarding schools
Analisis Model dan Pendekatan Dakwah Kiai Muda di Era Digital Khairuddin Khairuddin; Bayu Pradana
Icon: Islamic Communication and Contemporary Media Studies Vol. 4 No. 1 (2025): Icon: Islamic Communication and Contemporary Media Studies
Publisher : Fakultas Dakwah Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/icon.v4i1.209

Abstract

Da'wah activities in the digital era are a necessity in preaching. Where da'wah activities usually utilize various digital platforms and social media such as YouTube, Instagram, TikTok, Facebook and so on. This article focuses on how young clerics such as Gus Iqdam, Gus Miftah and Gus Kautsar preach through YouTube social media. Theoretically there is a gap between the principle of a preacher who must speak well, but the three young kiai instead use it as a method in preaching. The research method in the article uses qualitative with communication theory as an analytical tool. So the use of "bad" words such as gaangan, stupid, stupid, jancuk in the da'wah carried out by the young kiai is an effort to get closer to mad'u, so that mad'u, especially millennials, can easily accept da'wah messages.
Co-Authors Bayu Pradana