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All Journal Excellent KELOLA Wasana Nyata WASANA NYATA
Muhammad Khoiruman
STIE Adi Unggul Bhirawa Surakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Veterinary Other

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Analisis Green Purchases Intention Produk Bahan Bakar Ramah Lingkungan “Pertamax-Turbo” Di Surakarta Muhammad Khoiruman; Ambar Wariati; Lukman Ahmad Imron Pahlawi
EXCELLENT Vol 8, No 2 (2021): December
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v8i2.1097

Abstract

Environmentally friendly products (eco-products or green products) are defined as products that have all physical and operational aspects at each stage of their life cycle - not harmful to the environment. Environmentally friendly products are designed, manufactured, and evaluated by applying all forms of innovation and technology that are focused on reducing the effects that are harmful to the environment (green product evaluation mechanism). . Pertamax Turbo is one of PERTAMINA's production fuels that meets environmentally friendly criteria. This research is descriptive analytic which aims to find out the variables that have a relationship with consumer awareness to buy environmentally friendly fuel products from Pertamax Turbo in Surakarta. The conclusions in this study are 1) Green Price and Eco-Product Knowledge variables have a direct and significant influence on Purchase Intention of consumers of Pertamax Turbo environmentally friendly fuels in Surakarta. 2) Belief in Environment Friendly Buying variables have a direct and insignificant influence on Purchase Intention Pertamax Turbo consumers of environmentally friendly fuels in Surakarta 3) Variable Attention towards Ecoproduct has a positive and significant effect on Purchase Intention of consumers of Pertamax Turbo environmentally friendly fuels in Surakarta. This causes the Attention towards Ecoproduct variable function as an intervening variable to be effective
ANALISA CONSUMER TRUST TERHADAP PARTISIPASI KONSUMEN APOTIK RAKYAT (STUDI KASUS MARAKNYA PEREDARAN OBAT ILEGAL DI SURAKARTA) Yoyo Indah Gunawan; Muhammad Khoiruman
EXCELLENT Vol 8, No 1 (2021): July
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v8i1.922

Abstract

Kepercayaan (trust) terhadap apotik rakyat menjadi berkurang pada akhir-akhir ini, pada bulan September 2016muncul beberapa kasus yang mengguncangkan masyarakat Indonesia yaitu beredarnya secara luas obat obatanilegal dan palsu, disinyalir bahwa salah satu faktor penyebab maraknya peredaran obat ilegal adalah munculnyaapotik-apotik rakyat yang begitu pesat. Untuk itu perlu dilakuakn penelitian untuk mengukur tingkatkepercvayaan masayarakat (trust) terhadapa eksistensi apotik rakyat. Penelitian ini bertujuanuntuk mengetahui :1) pengaruh ability, benevolence dan integrity terhadap trust konsumen apotik rakyat di Surakarta 2) pengaruhtrust terhadap partisipasi konsumen konsumen apotik rakyat di Surakarta. Menggunakan 100 responden dananalisis regresi dihasilkan kesimpulan 1) Variabel ability , benevolence , dan integrity mempunyai pengaruhlangsung dan signifikan terhadap trust konsumen Apotik rakyat di Surakarta. 2) Variabel ability , benevolencedan participation mempunyai pengaruh langsung dan tidak signifikan terhadap participation konsumen Apotikrakyat di Surakarta 3) Variabel trust mempunyai pengaruh positif dan signifikan terhadap participationkonsumen Apotik rakyat di Surakarta . Hal ini menyebabkan fungsi variabel trust sebagai variabel interveningmenjadi efektif.
Co-Authors Natalia Mentari Subroto Pahlawi, Lukman Ahmad Imron Siti Fatonah Wariati, Ambar Yoyo Indah Gunawan