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Supriyono .
STIE-AUB Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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PENGARUH FAKTOR BUDAYA, SOSIAL, INDIVIDU DAN PSIKOLOGIS TERHADAP KEPUTUSAN KONSUMEN MEMBELI DI INDOMARET Supriyono .; Dibyo Iskandar
KELOLA Vol 2, No 3 (2015): September
Publisher : STIE AUB Surakarta

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Abstract

This study aims are to investigate the influence of cultural factors, social factors, personal factors and psychological factors on purchase decision in Indomaret Surakarta. Analysis using multiple linear regression, F test, t test, test the coefficient of determination (R2). Multiple linear regression analysis showed that all variables figures obtained positive coefficient. The test results (F) indicates that the variable cultural factors, social factors, personal factors and psychological factors together influence the purchasing decisions in Indomaret Surakarta. T test results showed that the variables of individual factors and psychological factors significantly influence purchasing decisions while variable cultural factors and social factors do not significantly influence the purchasing decision. To test the R2 (coefficient of determination) indicates that the variable cultural factors, social factors, personal factors and psychological factors were able to explain the variability of the variable of 39.8%. While the remaining 60.2% is explained by other variables outside the model. Keywords: cultural factors, social factors, personal factors, psychological factors.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN JASA TRANSPORTASI KERETA API INDONESIA (KAI) DAERAH OPERASI 6 YOGYAKARTA Veronica Diona Mahardhika. K; Supriyono .
ADVANCE Vol 3, No 1 (2016): March
Publisher : STIE AUB Surakarta

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The research aims are know the influence of service excellence toward consumers satisfaction of train transfortation users Yogyakarta area 6.The sample in this research are train passengers.The sampling method is using simple random sampling. From this method, the sample was taken of 100 respondents. Data analysis method used the research instrument to test the validity, reliability, classical assumptions, and multiple linear regression with t test, F test, and test the coefficient of determination (R2). Result are all valid questions item and reliable research instruments. The results of multiple regression analysis yields a relationship that assurance is a variable that has the greatest regression coefficient. T test results showed that the variable tangible, assurance, empathy partial effect on passenger satisfaction. While variable reliability, and responsiveness not partial effect on passenger satisfaction. The F test results showed that the variable tangible, reliability, responsiveness, assurance, empathy influence simultaneously toward passenger satisfaction.The results showed 55.8% of passenger satisfaction variable variation can be explained by the variable tangible, reliability, responsiveness, assurance, empathy. While the remaining 44.2% is influenced by other factors not examined. Keywords: quality of service, tangible, reliability, responsiveness, assurance, empathy, passenger satisfaction
PENGARUH ATMOSFIR TOKO DAN PELAYANAN TERHADAP NILAI HEDONIK DAN PEMBELIAN TIDAK TERENCANA PELANGGAN INDOMARET SURAKARTA Supriyono .; Dibyo Iskandar
AKTUAL Vol 2, No 1 (2016): Juni
Publisher : STIE AUB Surakarta

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This study aims are to determine the effect of atmospheric shops and service to purchase unplanned (impulsive buying) through hedonic value as an intervening variable. This research is a survey with a sample of 100 respondents Indomaret. Teknik analysis used the customer is using t-test, f, R test and path analysis. The analysis showed that in the first equation indicates that the store's atmosphere significantly influence the hedonic value and service shop also significantly influence the hedonic value. The second equation shows that the atmosphere of the store significant negative effect on impulsive purchases, service shops are also significant negative effect on purchases of indirect impulsive, second equation atmosphere of the store through the hedonic value amounted to 0.187 greater than the immediate value -0.220 and service shops to impulsive purchases through by hedonic values to 0.402. So hedonic value as intervening effectively. Keywords: atmospheric shops, service shops, hedonic value, unplanned purchases.
ANALISIS PERSEPSI YANG MEMPENGARUHI KEPUTUSAN PEMBELI DI CENTRO PARAGON SOLO Maria Retno Budi Astuti; Supriyono .
BHIRAWA Vol 2, No 2 (2015): Desember
Publisher : STIE AUB Surakarta

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This study aims are to analysis the influence of perceptions Affecting Buyer Decision In Centro Paragon Solo. Data collection techniques by questionnaire. Test conducted research instrument that covers the validity and reliability as well as the classical assumption of research instruments. Methods of analysis using multiple linear regression , t-test, F and R2. The result of the research hypothesis states that (1) According to the calculation results obtained t value 2,174> of t table 1.985 and 0.032 significance value of t table 1.985 and 0.002 significance value of t table 1.985 and 0.000 significance value 1.985 and the value of t table significance 0.024> 0.05, then Ho is rejected and shopping convenience variable positive and significant impact on purchasing decisions in Centro Paragon Solo. According to the calculations, the t value 5.531> of ttable 1.985 and 0.000 significance value F-tabel value of 2.30 and a significance value of 0.000 < 0.05, then Ho is rejected, there is a significant effect of the variable price, store image, product quality, convenience shopping and completeness of product on purchasing decisions in Centro Paragon Solo, simultaneously. (3) Based on the calculation of Adjusted R2 Square value of 0.931. From the results of these calculations can be concluded that the model used independent variables gives a contribution of 93.1 % on the dependent variable, while the remaining 6.9 % is influenced by other factors outside of the variables studied, eg quality of service, promotions and so on other. Keywords : consumer perceptions , purchasing decisions
FACTORS AFFECTING THE DELAYED COLLECTIBLES LAND AND BUILDING TAX FOR THE SURAKARTA SOCIETIES Supriyono .; Dibyo Iskandar
BHIRAWA Vol 1, No 2 (2013): April
Publisher : STIE AUB Surakarta

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Abstract

This study aimed to examine the effect of taxpayers behavior, the tax officials behavior, the imposition of fines and Nahdatul Ulama’s fatwa against the delayed of collectibles property taxes for the people of Surakarta. The data were collected by distributing questioners and tested with testing instruments which include the validity and reliability as well as the classical assumption. Method of analyzing the data used a multiple regression analysis, t- test, f-test and R2test. T test results obtained that the variable of tax payers’ behavior, the behavior of tax officials, the imposition of fines, the NU fatwa had a significant influenced to the delayed of the collectibles of land and building tax. F-test results obtained that there was a significant relationship between the independent variables toward a dependent variable. And R2 test results obtained that the free variables had a positive contribution toward a dependent variable 65,5%, the remaining 34,5% was influenced by other factors outside of the variables studied. Keywords: Taxpayers behavior, tax officials’ behavior, the imposition of fines, Nahdlatul Ulama’s fatwa.
Co-Authors Dibyo Iskandar Maria Retno Budi Astuti Veronica Diona Mahardhika. K