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All Journal Kajian Bisnis STIE Widya Wiwaha
Dwi Karti Handayani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PERAN MEDIASI KEPUASAN KONSUMEN PADA DETERMINAN KEPUTUSAN PEMBELIAN ULANG WEDANG UWUH HALAL Dwi Karti Handayani; Lukia Zuraida
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 29 No 1 (2021): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.994 KB) | DOI: 10.32477/jkb.v29i1.236

Abstract

A brand trust that has been highly expected by consumers indicates the brandimage of the product is also high, thus moving consumers to make a purchase ofa product. The research method used in this study is quantitative with a crosssectional design. The sampling technique in this study used convenience sidetechniques with 100 respondents. The data collection method used a closedquestionnaire and the analysis technique used is PLS. The results showed thatproduct quality has a positive effect on customer satisfaction and repurchasedecision. Brand trust has a positive effects on customer satisfaction but has noeffect on repurchase decision. Consumer satisfaction has a positive effect onrepurchase decision. Consumer satisfaction mediates product quality and brandtrust on the repurchases decision of wedang uwuh halal.
PERAN MEDIASI KEPUASAN KONSUMEN PADA DETERMINAN KEPUTUSAN PEMBELIAN ULANG WEDANG UWUH HALAL Dwi Karti Handayani; Lukia Zuraida
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 29 No 1 (2021): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (751.857 KB) | DOI: 10.32477/jkb.v29i1.236

Abstract

A brand trust that has been highly expected by consumers indicates the brand image of the product is also high, thus moving consumers to make a purchase of a product. The research method used in this study is quantitative with a cross sectional design. The sampling technique in this study used convenience side techniques with 100 respondents. The data collection method used a closed questionnaire and the analysis technique used is PLS. The results showed that product quality has a positive effect on customer satisfaction and repurchase decision. Brand trust has a positive effects on customer satisfaction but has no effect on repurchase decision. Consumer satisfaction has a positive effect on repurchase decision. Consumer satisfaction mediates product quality and brand trust on the repurchases decision of wedang uwuh halal.
Co-Authors Akrom, Akrom Lukia Zuraida