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All Journal UG Journal Prosiding PESAT Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Abdi Masyarakat Multidisiplin Return : Study of Management, Economic and Bussines Golden Ratio of Data in Summary Eduvest - Journal of Universal Studies
Irwandaru Dananjaya
Fakultas Ekonomi Universitas Gunadarma, Indonesia
Aerospace Engineering Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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PENINGKATAN DAYA SAING PRODUK LOKAL DALAM UPAYA STANDARDISASI MEMASUKI PASAR GLOBAL (STANDARDISASI MUTU DAN KUALITAS UDANG WINDU) Dananjaya, Irwandaru; Wahyujati, Ajie
UG Journal Vol 6, No 2 (2012)
Publisher : Universitas Gunadarma

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Abstract

One of the export commodities of the most important fishery and generate a lot offoreign exchange other than tuna fish are shrimp, particularly the type Penausmonodon shrimp have a good comparative competitiveness in internationalmarkets. This condition has resulted in many countries or communities providingraw materials not only tegantung on shrimp fishing in the sea, but also conductan intensive shrimp culture and tend to be large-scale and poorly controlled, withparticular regard to carrying capacity of nature. These activities directly impactthe health of shrimp from several attacks of shrimp diseases, such as bacteria andviruses vibrios. To overcome this illness shrimp farmers were using antibiotics,and even some antibiotics that are prohibited for use in products panganpun alsoencountered in the field, such as CHP and nitrofuran and its derivatives. Theseillicit practices of antibiotic use had a devastating impact on exports of fisheryproducts to the main destination countries, particularly the EU and the U.S.
GRAND STRATEGI PENGEMBANGAN UKM BERORIENTASI EKSPOR Widyatmini, Widyatmini; Dananjaya, Irwandaru; Sunarti, Tati
Prosiding PESAT Vol 5 (2013)
Publisher : Prosiding PESAT

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Abstract

Pemberdayaan Usaha Kecil dan Menengah sangat penting dan strategis dalammengantisipasi perekonomian ke depan terutama dalam memperkuat strukturperekonomian nasional. Adanya krisis perekonomian nasional seperti sekarang inisangat mempengaruhi stabilitas nasional, ekonomi dan politik, yang imbasnyaberdampak pada kegiatan–kegiatan usaha besar yang semakin terpuruk, sementaraUsaha Kecil dan Menengah serta Koperasi relatif masih dapat mempertahankankegiatan usahanya (Soeharto. Ekonomi Rakyat, hal 77). Terdapat tiga alasan yangmendasari negara berkembang memandang pentingnya keberadaan UKM, yaitupertama karena kinerja UKM cenderung lebih baik dalam hal melahirkan tenaga kerjayang produktif. Kedua, sebagai bagian dari dinamikanya, UKM sering mencapaipeningkatan produktivitasnya melalui investasi dan perubahan teknologi. Ketiga,karena sering diyakini bahwa UKM memiliki keunggulan. Tujuan dalam penelitian : (1)identifikasi UKM- UKM yang berorientasi ekspor dan kontribusi UKM berorientasiekspor di Banten; (2) menetapkan grand strategi sektor UKM menjadi kebijakan; (3)mengkaitkan grand strategi sektor UKM berorientasi ekspor dengan visi dan misipembangunan nasional tahun mendatang. Adapun hasil dalam peneletian ini telahdapat dilakukan identifikasi UKM-UKM di propinsi Banten dan sumbangan masingmasingUKM terhadap PDRB maupun Pendapatan Asli Daerah masing-masing UKM dipropinsi. Dengan melakukan analisis SWOT dan menyusun matrik SWOTserta Matrikseleksi grand strategi pada kondisi dan situasi yang ada pada UKM, maka dapatmenggunakan grand strategi konsentrasi sehingga dapat di ambil kebijakan secaraumum, yang selaras dengan rencana dan arah kebijakan pembangunan nasional tahun2013- 2014, yaitu: Melakukan peningkatan ketrampilan melalui pendidikan danpelatihan guna meningkatkan pendapatan tenaga kerja; Melakukan pendampinganusaha pada tenaga kerja mandiri sebagai mitra kerja UKM;Peningkatan aksespermodalan bagi pengembangan UKM karena sebagian besar UKM bermodal skalakecil antara 300.000 -10,000.000 per ukm.
Keterbukaan Informasi Publik Pemerintah Indonesia dan Perubahan Persepsi Masyarakat dalam Mencegah Penularan Covid- 19 pada Himbauan 5M Irwandaru Dananjaya; Edy Prihantoro
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (537.499 KB) | DOI: 10.36418/syntax-literate.v7i6.7490

Abstract

Satgas percepatan penanganan Corona Virus Disease 2019 (COVID-19) merupakan satuan tugas yang dibentuk oleh pemerintah Indonesia untuk mengkoordinasikan kegiatan antar lembaga dalam rangka mencegah dan mengatasi dampak virus corona. Persepsi tentang kesiapan dan keseriusan pemerintah perlu disampaikan kepada publik melalui penjelasan yang berkala dan komprehensif. Tujuan komunikasi pada protokol komunikasi publik dalam meliputi Covid 19 (Kemkes,2020): Menciptakan masyarakat yang tenang, dan memahami apa yang harus dilakukan terhadap lingkungan terdekat dan membangun persepsi masyarakat. Tujuan dari penelitian ini adalah untuk memberikan persepsi (aspek kognitif, afektif dan konatif) kepada masyarakat mengenai dengan protokol kesehatan informasi tentang daya tarik 5M (mencuci tangan, memakai masker, menjaga jarak, menghindari kerumunan, dan membatasi mobilitas. Penelitian ini menggunakan nonprobabilty sampling dengan teknik purposive sampling dan metode snowball sampling. Analisis data menggunakan statistik deskriptif. Hasil penelitian ini menggambarkan masyarakat berdasarkan Persepsi (aspek kognitif). Informasi protokol kesehatan mengenai dengan saran 5M (mencuci tangan, memakai masker, menjaga jarak, menghindari kerumunan, dan membatasi mobilitas) menunjukkan bahwa, masyarakat telah memperoleh pengetahuan dan pemahaman, (Afective acpect), masyarakat merasa senang setelah melaksanakan saran 5M pada Persepsi (aspek konatif), masyarakat telah membatasi mobilitas, mencuci tangan, menghindari kerumunan, dan memakai masker. Oleh karena itu, masyarakat telah melakukan upaya pencegahan dan penanggulangan infeksi virus corona.
PENDAMPINGAN KEGIATAN SOSIAL DAN HUMANIORE KELOMPOK BELAJAR BINAAN RUMAH BACA ABADIBA DAN KELOMPOK MASYARAKAT Julius Nursyamsi; Makmun, Makmun; Rosyada, Fani Yulia; Iswanto, Perli; Wahyuni, Rossi Septy; Winarsih, Winarsih; Dananjaya, Irwandaru; Irewati, Titiek; Setyaningsih, Endang
 Jurnal Abdi Masyarakat Multidisiplin Vol. 3 No. 2 (2024): Agustus: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v3i2.1592

Abstract

Sosial dan humaniore merupakan pemahaman terhadap kehidupan manusia hal ini adalah masyarakat di suatu lingkungan. Berdasakan kajian keilmuan ilmu sosial dan humaniore adalah cabang ilmu pengetahuan untuk memahani aspek kehidupan manusia. Dalam pemahaman aspek manusia dapat dilihat dari sisi kekurangan dihadapa oleh Masyarakat. Dalam naungan rumah baca ABADIBA dengan terbentunya kelompok atau tim yang tujuannya dapat membantu dalam salah satu aktivitas pemahaman aspek manusia yaitu pendampingan kelompok belajar dan sosial lainnya. Pada semester genap ATA 2023/2024 tim abdimas LPM Univesitas Gunadarma bergabung dengan mitra rumah baca ABADIBA melakukan aktivitas pendampingan kelompok belajar, pendampingan kelompok usaha kecil, pendampingan pelaksanaan kegiatan perustakaan, dan aktivitas sosial lain, yaitu pada semester ini terdapat bulan Muharam maka dilaksanakan kegiatan santunan anak yatim kepada kelompok terbentuk dalam yayasan dan mandiri pada kelompok masyarakat kurang mampu dan atau terkena musibah. Pada semester ini sudah dilakukan aktivitas pendampingan pada kelompk anak didik dibawah naungan rumah baca ABADIBA dan mitra, berjalan dengan baik, dan aktivitas santunan anak yatim baik berkerja sama dengan komunitas masyarakat dan mandiri kelokasi membutuhkan sudah terlaksana di Tangerang dan Jakarta Pusat.
The Effect of Co-Branding, Celebrity Endorsers, and Electronic Word of Mouth on Purchase Intention with Brand Image as the Intervening Variable in the Quota of JKT48 Telkomsel Package Anjani, Maryet Dwi; Dananjaya, Irwandaru
Eduvest - Journal of Universal Studies Vol. 5 No. 2 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i2.50848

Abstract

The telecommunications industry in Indonesia has undergone significant changes with the shift from legacy services to data-based services, influencing consumer behavior in accessing digital content and social media. The objective of this study is to determine whether Co-Branding, Celebrity Endorsers, and Electronic Word of Mouth directly affect Purchase Intention and indirectly affect Purchase Intention through Brand Image. The analysis method in this research employs quantitative primary data. The data used in this study were collected using a questionnaire instrument, with valid data gathered from 200 respondents. The testing stages include the measurement model (outer model) with convergent validity, discriminant validity, and reliability tests, as well as the structural model (inner model) with R-square tests, Q-square tests, SRMR tests, and hypothesis testing using path coefficients and specific indirect effects. The sampling method used in this study is non-probability sampling with purposive sampling technique. The testing tool utilized is SmartPLS 4. The results of this study indicate that Co-Branding has a positive and significant effect on Brand Image. However, Celebrity Endorser and Electronic Word of Mouth do not have a positive and significant effect on Brand Image. Co-Branding, Electronic Word of Mouth, and Brand Image have a positive and significant effect on Purchase Intention, whereas Celebrity Endorser does not have a positive and significant effect on Purchase Intention. Furthermore, Brand Image mediates the effect of Co-Branding on Purchase Intention, but does not mediate the effects of Celebrity Endorsers and Electronic Word of Mouth on Purchase Intention for the KuWOTAJKT48 package by Telkomsel.
Determinants of Impulse Buying Through Positive Emotion at the Oh! Some Murtiasih, Sri; Putri, Aqila; Dananjaya, Irwandaru
Return : Study of Management, Economic and Bussines Vol. 4 No. 7 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i7.385

Abstract

In the era of globalization and increasingly fierce retail business competition, retail stores need to create an attractive shopping experience for consumers to increase competitiveness. OH! SOME retail store as one of the modern retail stores implements store atmosphere, visual merchandising, and product diversity strategies to attract consumer attention and encourage impulse buying behavior. This study aims to analyze the influence of factors that can affect impulse buying through positive emotions. This study aims to find out and analyze the influence of store atmosphere, visual merchandising and product diversity on impulse buying through positive emotions in OH! SOME. This study is primary data with the test stage being carried out is a measurement model (outer model) consisting of validity test (convergent validity and discriminant validity) and reliability test (composite reliability and Cronbach's alpha and structural model (inner model) consisting of R-square (R2), Predictive relevance (Q2), F-square (f2) and hypothesis testing: path coefficient consisting of direct effect and indirect effect. Data was collected using questionnaire instruments and valid data from 150 respondents with the criteria of gen z consumers aged 18-27 and had made purchases at OH! SOME at least 1 time. The sampling method uses non-probability sampling with purposive sampling techniques. The tool used is SMART PLS. The results showed that partially the variables Store Atmosphere, Visual Merchandising, and Product Diversity had an effect on Impulse Buying and Positive Emotion, but Positive Emotion was only able to mediate the variables of Visual Merchandising and Product Diversity on Impulse Buying in OH! SOME.
The Influence of Product Quality and Price on Purchasing Decisions of Glad2glow Skincare Products Krey, Elvira Jaslin; Dananjaya, Irwandaru
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.727

Abstract

This research is based on a phenomenon in the modern era where consumers are increasingly aware of the importance of skin care, making skincare products the main choice to support appearance. Glad2Glow, a new skincare brand that entered the Indonesian market in 2023, has attracted a lot of buyers' attention and created fierce competition between brands with product quality and price perception as the main factors in consumers' purchase decisions. This research is quantitative using primary data obtained through the distribution of online questionnaires (Google Form) from May 2024 to August 2024. The population and sample include all consumers who have purchased or used Glad2Glow skincare products. The independent variables are product quality (X1) and price perception (X2), while the dependent variable is the purchase decision (Y). The analysis method involves multiple linear regression analysis, validity and reliability tests, as well as classical assumption tests such as normality tests, multicollinearity tests, heteroscedasticity tests, and hypothesis tests. The results of this study show that (1) product quality variables have a partial effect on the purchase decision of Glad2Glow skincare products, (2) price perception variables have a partial effect on the purchase decision of Glad2Glow skincare products, (3) product quality variables and price perception have a simultaneous effect on the purchase decision of Glad2Glow skincare products.
Co-Authors Ajie Wahyujati Anjani, Maryet Dwi Edy Prihantoro Endang Setyaningsih Irewati, Titiek Iswanto, Perli Julius Nursyamsi Krey, Elvira Jaslin Makmun Makmun Putri, Aqila Rossi Septy Wahyuni Rosyada, Fani Yulia Sri Murtiasih Tati Sunarti, Tati Widyatmini Widyatmini Winarsih Winarsih