Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Asia-Pacific Management and Business Application International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Pri Hermawan
School of Business and Management Institut Teknologi Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Customer Dınıng Experıence at Korean Themed Restaurant: an Enhanced Servıce Blueprınt Approach Pri Hermawan; Narendra Radi Muhammad
APMBA (Asia Pacific Management and Business Application) Vol 5, No 3 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (947.513 KB) | DOI: 10.21776/ub.apmba.2017.005.03.1

Abstract

As competition between restaurants getting fiercer, restaurant owners need to be able to differentiate themselves with other restaurants to attract and retain more customers. Offering ethnic-themed foods and ambiance is regarded as one of strategy to differentiate between one restaurant and the others. At the heart of this strategy, restaurant owners are encouraged to offer authentic and distinct dining experience so that people are attracted and willing to revisit the restaurant. Customers perceive dining experience by recognizing the clues exposed during service delivery process or what usually called as service clues. This paper aims to explore how customers perceive about service clues and how it affects their dining experience at an ethnic-themed restaurant. This paper uses a qualitative approach and proposes an enhanced service blueprint to obtain deeper understanding about customer dining experience. The findings show the role of service clue in shaping up customer experience in an ethnic-themed restaurant. Each clue contributes differently in building customer dining experience.
DECISION MAKING FOR PROJECT SELECTION IN PT. JKT WITH ANALYTIC HIERARCHY PROCESS (AHP) METHOD R. Daffa Andaru Fawwaz Naufal; Pri Hermawan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2451

Abstract

The focus of this study is how PT. Jawara Kanistha Tibra (JKT) makes decisions about three projects: "Reggae Festival", "A Night at the Orchestra: Dewa 19," and "Suara Akal Summit". PT. JKT faces challenges in choosing between three projects. Each project has different risks and benefits, and many different stakeholders participate in it. The Analytical Hierarchy Process (AHP) method is used to provide a systematic framework for evaluating and selecting the project that best aligns with the organization's strategic objectives. The results show that "A Night at the Orchestra: Dewa 19" received the highest score, indicating that this project meets all assessment criteria. This decision helps the company achieve its long-term goals in addition to short-term financial benefits. PT JKT can provide better direction for future project evaluation and selection by using a more objective and methodical approach.
DECISION MAKING FOR MARKETING STRATEGIES PT ZXC FOR PT QWE’S PRODUCT IN INCREASING SALES WITH AHP Adam Riztama Amora; Pri Hermawan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2455

Abstract

Using the Analytic Hierarchy Process (AHP) method, this study attempts to find and evaluate efficient marketing methods to boost sales of Dosing Pump products from PT QWE through PT ZXC. Particularly for PT QWE items that contribute significantly to the company's revenue, PT ZXC's sales have stalled over the last five years. The nationwide demand for products with HS code 8413.50.90 has increased despite a decline in purchases from PT ZXC, suggesting fierce rivalry at the supplier level. The primary target markets were determined by historical data analysis and AHP to be businesses with high purchase frequency and value, such as oil and gas, power plants, water/wastewater, and petrochemicals. The Technical Workshop Masterclass was the most successful marketing technique, according to the AHP statistics, because it was relevant to the target market and improved product comprehension. It is therefore recommended that PT ZXC concentrate on setting up technical workshops, expanding its target market, and enhancing its after-sales support. To guarantee long-term efficacy, marketing techniques should also be periodically reviewed and modified in response to consumer input. It is anticipated that PT ZXC will boost sales of PT QWE products and solidify its place in the cutthroat industry with this approach.
Co-Authors Adam Riztama Amora Narendra Radi Muhammad R. Daffa Andaru Fawwaz Naufal