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All Journal Asia-Pacific Management and Business Application
Ubud Salim
Faculty of Economics and Business, Universitas Brawijaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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IMITATION STRATEGIES FOR SME’S LEARNING PROCESS TOWARDS INNOVATION STRATEGIES Rina Sulistiyani; Djumilah Hadiwidjojo; Surachaman surachaman; Ubud Salim
APMBA (Asia Pacific Management and Business Application) Vol 1, No 2 (2012)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1301.74 KB) | DOI: 10.21776/ub.apmba.2012.001.02.4

Abstract

Imitation is actually a part of innovation strategy, the learning strategies to enter the market. It can be a stepping stone for SME”s in developing countries to innovate and to create a knowledge base to lower the innovation cost.This study aims to reveal and analyze the innovation strategy learning process by owners of leather small industries processing through experience in running  the imitation strategy. This research applies interpretive paradigm, phenomenological research design and involved five informants.The research results are as follow: the learning experience to use imitation strategy which covers stages of imitation, research, development and  creation. This learning process is the result of interaction between personal and behavior factors, as well as the enabler and barriers. The owners of leather small industries which leave the imitation strategy and switch to innovation strategy are craftsmen who have an entrepreneurial spirit. they are able to balance entrepreneurial and business aspects. 
Co-Authors Djumilah Hadiwidjojo Rina Sulistiyani Surachaman surachaman