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Tri Daniel
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Economics, Econometrics & Finance

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PENGARUH KEGIATAN MARKETING TERHADAP PROFITABILITAS DAN NILAI PASAR DI PERUSAHAAN PERBANKAN Daniel, Tri
Business Accounting Review Vol 3, No 1 (2015): BUSINESS ACCOUNTING REVIEW
Publisher : Business Accounting Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

This study was to determine whether there are significant implementation of Marketing Expense, Company age, and Company Size on profitability and Market value. Samples used in this study were 28 companies in the banking sector with the research period 2009-2013 using multiple regresion. The results of this study prove that the Marketing Expense have significant positive effect on Profitability (ROS) and Market Value (MTBV & Tobins Q). Company Age also negatively affect ROS. Company Size has a significant positive effect on Profitability (ROA) and Market Value (Tobins Q)
PENGARUH KEGIATAN MARKETING TERHADAP PROFITABILITAS DAN NILAI PASAR DI PERUSAHAAN PERBANKAN Tri Daniel
Business Accounting Review Vol 3, No 1 (2015): BUSINESS ACCOUNTING REVIEW
Publisher : Business Accounting Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.269 KB)

Abstract

This study was to determine whether there are significant implementation of Marketing Expense, Company age, and Company Size on profitability and Market value. Samples used in this study were 28 companies in the banking sector with the research period 2009-2013 using multiple regresion. The results of this study prove that the Marketing Expense have significant positive effect on Profitability (ROS) and Market Value (MTBV & Tobin's Q). Company Age also negatively affect ROS. Company Size has a significant positive effect on Profitability (ROA) and Market Value (Tobin's Q)
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