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All Journal Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Poli Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS
Dian Rani Yolanda
Fakultas Ekonomi Dan Bisnis Universitas Andalas
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS FAKTOR DETERMINAN MINAT PENGGUNAAN KEMBALI FINTECH SEBAGAI SARANA PENDUKUNG PROGRAM PHYSICAL DISTANCING PADA MASA PANDEMI COVID -19 DI KOTA PADANG DENGAN PENDEKATAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) DAN TECHNOLOGY ACCEPTA Laela Susdiani; Dian Rani Yolanda
Procuratio : Jurnal Ilmiah Manajemen Vol 9 No 2 (2021): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v9i2.895

Abstract

The pandemic of Covid 19 has increased significantly since March 2020 in Padang City. One of efficient way to stop the spread of Covid 19 is physical distancing. The use of fintech specially mobile banking is one example of financial service that can support the physical distancing program. The purpose of this study is to report the effect of some factors based on UTAUT and TAM to continuon intention of fintech (mobile banking’s) used during the pandemic Covid 19 in Padang City for March 2020 to April 2020 period. The factors are perceived usefulnes, perceived ease to used, facilitating condition, social influence, self efficacy and security. The study sample are 135 individu of community in Padang City. The data had been analized by multiple regression method. The result of this research reveals that perceived usefulness and perceived ease to used have influenced the continuon intention of fintech (mobile banking) used with positive and significant, however others factors such as facilitating condition, social influence, self efficacy and security do not influence the continuon intention of fintech (mobile banking) used. Pandemi Covid 19 mengalami peningkatan yang signifikan dimulai pada bulan Maret 2020 di Kota Padang. Salah satu cara untuk menghentikan penyebaran Covid 19 adalah dengan melakukan Physical Distancing. Penggunaan fintech khususnya mobile banking adalah salah satu contoh fasilitas jasa keuangan yang dapat mendukung program physical distancing tersebut. Tujuan dari penelitian ini adalah untuk menganalisa pengaruh beberapa faktor dengan pendekatan UTAUT dan TAM terhadap minat penggunaan kembali fntech (mobile banking) pada masa pandemi Covid 19 untuk periode Maret 2020 sampai April 2020. Faktor- faktor yang diteliti adalah persepsi manfaat, persepsi kemudahan menggunakan fintech (mobile banking), facilitating condition, social influence, self efficacy dan security. Penelitian ini menggunakan 135 sampel yang merupakan individu masyarakat kota Padang. Analisis data menggunakan metode multiple regression. Hasil penelitian menunjukkan hanya persepsi manfaat dan persepsi kemudahaan yang mempengaruhi secara positif dan signifikan minat penggunaan kembali fintech (mobile banking), sementara faktor lain tidak memiliki pengaruh.
Increasing Tourist Visits Through Ecotourism Elements, Electronic Word of Mouth and Destination Image Yolanda, Dian Rani; Susdiani, Laela
Jurnal Ilmiah Poli Bisnis Vol 15 No 2 (2023): Volume 15 Nomor 2
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v15i2.1197

Abstract

This study aims to examine the effect of ecotourism elements, electronic word of mouth and destination image on visit decisions. This study is an explanatory research with quantitative methods. The object of this study is the Harau Valley Area, Lima Puluh Kota Regency in West Sumatra. The non-probability sampling method with purposive sampling was used to determine the sample for this research. The sample of this study were respondents aged more than 18 years who had visited and accessed information related to the Harau Valley tourist attraction through the website and various existing social media sites such as Facebook, Instagram, and others. This research utilizes primary data obtained through field research by distributing questionnaires directly to 170 visitors in the Harau Valley Tourism Area. Multiple linear regression were used as the test tools for this study. The data was processed using the SPSS program.The results show that there are significant influence between ecotourism elements, electronic word of mouth and destination image on visit decision.
PENINGKATAN KUNJUNGAN WISATAWAN KE SUMATERA BARAT MELALUI HALAL ATTRIBUTES, DESTINATION SECURITY GUARANTEE DAN DESTINATION IMAGE Dian Rani Yolanda
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.38838

Abstract

Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh halal attributes, security guarantee, dan destination image terhadap visit decision wisatawan ke destinasi wisata di Sumatera Barat. Penelitian ini dilatarbelakangi oleh meningkatnya tren pariwisata halal serta posisi strategis Sumatera Barat yang memiliki nilai budaya berbasis Islam. Metodologi: Penelitian ini menggunakan pendekatan kuantitatif dengan jenis explanatory research. Data dikumpulkan dari 120 wisatawan nusantara melalui kuesioner dengan teknik purposive sampling. Analisis data dilakukan menggunakan regresi linear berganda dengan SPSS, yang didahului oleh uji validitas, reliabilitas, dan uji asumsi klasik. Temuan: Hasil penelitian menunjukkan bahwa halal attributes berpengaruh positif dan signifikan terhadap visit decision, namun tidak berpengaruh signifikan terhadap destination image. Security guarantee berpengaruh positif dan signifikan terhadap destination image, tetapi tidak berpengaruh signifikan terhadap visit decision. Sementara itu, destination image memiliki pengaruh paling dominan terhadap visit decision. Temuan ini menunjukkan bahwa keputusan berkunjung lebih banyak dipengaruhi oleh citra destinasi, sedangkan atribut halal berperan sebagai faktor pendukung dan jaminan keamanan berperan tidak langsung.
Co-Authors Laela Susdiani Susdiani, Laela