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PENGEMBANGAN EKONOMI KREATIF BIDANG KULINER MELALUI BAURAN PEMASARAN (Studi Kasus Rumah UKM Berkah Desa Resam Lapis) Rini Arvika Sari; Tri Handayani
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol 6 No 1 (2021): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The creative economy, especially at the rumah ukm berkah desa resam lapis, displays creativity in the culinary sector by offering a variety of processed food products. The research objective is to determine how the development of the creative economy in the culinary sector and what are the supporting and inhibiting factors in the development of the creative economy in the culinary sector through the marketing mix (case study of Rumah UKM Berkah Desa Resam Lapis). The method in this study uses a qualitative approach with descriptive methods and this type of research uses survey research (survey research) where the researcher is the key instrument, the data collection technique is done by triangulation (combined), data analysis is inductive, and the results of qualitative research emphasize the meaning. of generalizations.The results of this study are as follows: the existence of a culinary-based creative economy at the ukm rumah berkah resam lapis village is quite helpful for the level of welfare of the people of resam lapis village and its surroundings. The marketing mix is ​​the limitation of the creative economy development strategy carried out by the rumah ukm berkah desa resam lapis: products, prices, promotions and places / distribution channels. There are supporting factors, namely the strategic location of resam lapis village and human resources who have high creativity, and there are also inhibiting factors, namely the price of raw materials to produce culinary products which often experience increases and the marketing system is still limited to the ability of individual entrepreneurs. Ekonomi kreatif dapat dikatakan sebagai konsep ekonomi di era ekonomi baru yang mengintensifkan informasi dan Ekonomi kreatif khususnya di Rumah UKM Berkah Desa Resam Lapis menampilkan kreatifitas bidang Kuliner menawarkan berbagai produk olahan makanan . Tujuan Penelitian adalah untuk mengetahui bagaimana pengembangan ekonomi kreatif bidang Kuliner dan apa faktor pendukung dan penghambat dalam pengembangan ekonomi kreatif bidang Kuliner melalui bauran pemasaran (studi kasus Rumah UKM Berkah Desa Resam Lapis). Metode dalam Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif dan jenis penelitian ini menggunakan penelitian survey (survey research) dimana peneliti adalah sebagai instrumen kunci, teknik pengumpulan data dilakukan secara triangulasi (gabungan), analisis data bersifat induktif, dan hasil penelitian kualitatif lebih menekankan makna dari generalisasi. Hasil penelitian ini sebagai berikut: adanya ekonomi kreatif berbasis kuliner Di Rumah UKM Berkah desa resam lapis ini cukup membantu tingkat kesejahteraan masyarakat Desa Resam Lapis dan sekitarnya. Bauran pemasaran menjadi batasan strategi pengembangan ekonomi kreatif yang dilakukan oleh Rumah UKM Berkah Desa Resam Lapis: produk, harga, promosi dan tempat/saluran distribusi. Terdapat faktor pendukung yaitu lokasi Desa Resam Lapis yang strategis dan sumber daya manusia yang memiliki kreativitas tinggi, dan terdapat juga faktor penghambat yaitu harga bahan baku untuk memproduksi produk kuliner yang sering mengalami kenaikan dan sistem pemasaran masih sebatas kemampuan individu pelaku usaha.
Perbandingan Profil Usaha Ekonomi Desa Simpan Pinjam (UED SP) Rini Arvika Sari
Eksos Vol 13 No 1 (2017): Eksos
Publisher : Jurusan Akuntansi Politeknik Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31573/eksos.v13i1.45

Abstract

Tujuan penelitian ini adalah untuk mengetahui profil perbandingan UED SP dari setiap usaha yang di jalankan oleh pemanfaat, dan pelaksanaan Program Usaha Ekonomi Desa Simpan Pinjam (UED) SP di Desa Bantan Tengah Kecamatan Bantan Kabupaten Bengkalis. Metode yang di gunakan adalah kualitatif yang bersifat deskriptif untuk memperoleh informasi tentang pelaksanaan Program UED SP. Hasil penelitian ini menunjukkan bahwa pengaruh program UED SP terhadap pendapatan para penerimanya sangat signifikan. Hal ini dapat diketahui dari peningkatan pendapatan para pemanfaat UED SP tersebut. Faktor-faktor yang secara signifikan mempengaruhi pendapatan para pemanfaat UED SP adalah tingkat pendidikan, pengalaman usaha, jumlah tanggungan keluarga. Selain itu Tingginya partisipasi keterlibatan masyarakat untuk berperan aktif dalam setiap tahapan program kegiatan, merupakan modal utama dalam keberhasilan program pembangunan yang ditujukan untuk meningkatkan kesejahteraan masyarakat Desa Bantan Tengah Kecamatan Bantan Kabupaten Bengkalis.
Ekonomi Kreatif: Pemetaan Kendala dan Analisis Strategi Kebijakan Pemerintah Studi Kasus pada Kota Bengkalis Tri Handayani; Rini Arvika Sari
Jurnal EMT KITA Vol 4 No 1 (2020): JANUARY-JUNE 2020
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v4i1.126

Abstract

This study aims to explain the creative economy phenomenon in Bengkalis City, explain the existing obstacles from the aspects of Administration, Technical, Operations and Management of Creative Industry entrepreneurs, analyze interventions through policies that have been carried out by the government, then describe development strategies that can be carried out by the Bengkalis government. The Research method was exploratory, where the process of mapping the obstacles in the creative economy industrial applications using purposive sampling technique that involves creative Indutri players. then doing descriptive analysis techniques related to government policies and strategies in developing the creative economy in Bengkalis City. The results of the Mapping constraints are from the aspek of ATOM (Administration, Technical, Operasional, anda Management) shows the constraints most felt by Creative Industry players, namely regulation of raw materials, especially the industrial subsector that relies on natural resources (administrative aspecst), high risk due to product failure (goods/ services) offered to the market (technical aspects), the scarcuty and high cost of raw materials to produce their business product (operasional aspects), and the existence of limited creative economy business in getting skilled employees who want to pursue the creative work of the business (management aspects). A number of breakthroughs that have been taken by the government are by implementing provincial or regional scale policies, which provide business protection, create business climate, and develop the creative economy. As well as creating the Riau Creative Network Agency to further optimize the development of the creative economy and aspects of its promotion. The development strategy needs to be done which has the aim so that the existing policies and strategies are more adaptive according to the needs of the city of Bengkalis and respond to existing challenges and constraints.
ANALISIS PROFIL USAHA EKONOMI DESA SIMPAN PINJAM (UED SP) BIDANG PERKEBUNAN DI DESA BANTAN TENGAH KECAMATAN BANTAN KABUPATEN BENGKALIS Rini Arvika Sari
Inovbiz: Jurnal Inovasi Bisnis Vol 6, No 1 (2018)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (633.494 KB) | DOI: 10.35314/inovbiz.v6i1.382

Abstract

This research aimed to know the economic effort’s profile saving and loan village (UED SP) about plantation in Bantan Tengah district of Bengkalis regency. The background of the research was UED SP program as the government effort to reduce destitute society in economic policy continuously. Meanwhile there were some obstacle in implementation of UED SP activities were not effective in the real implementation .it can be proven from the arrear every month and abuse fund from UED SP members. The objectives of the research were to know the profile comparison of UED SP from every effort that conducted by the profiler. This research was implemented in Bantan Tengah and used qualitative descriptive method to collect the information from UED SP Program. The result showed that there is significant effect of UED SP program toward receiver’s income. It can be concluded that there was a significant effect increasing of UED SP profiler’s income. The significant factors that influence the income of profiler UED SP such as education level, effort experience, family financial burden.  In addition the highest participation of the society in every steps in program is the most important thing to determine the successfully of the program to increase social welfare of society in Bantan village Bengkalis regency. 
ANALISIS PROFIL USAHA EKONOMI DESA SIMPAN PINJAM (UED SP) BIDANG PENGEMBANGAN USAHA MIKRO DAN KECIL (UMK) DI DESA BANTAN TENGAH KECAMATAN BANTAN KABUPATEN BENGKALIS Rini Arvikasari; Erma Domos
Inovbiz: Jurnal Inovasi Bisnis Vol 6, No 2 (2018)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.113 KB) | DOI: 10.35314/inovbiz.v6i2.824

Abstract

This research aims to determine how the difference of sales turnover and advantages of UMK before and after receiving the grant of capital loan credit from REE-SL Business Development.This research is a qulitative descriptive.. Data collection techniques used questionnaire and observation to obtain data on SME development before and after receiving the loan capital grants of REE-SL Business Development. The results show that: (1) There are differences between the turnover of sales before and after receiving the loan capital grants of REE-SL Business Development. (2) There are differences in profit before and after receiving the loam capital grants from UED- SP Business Development.
ANALISIS PERBANDINGAN DAN PENGEMBANGAN USAHA PEMANFAAT DANA EKONOMI DESA SIMPAN PINJAM (UED SP) DI DESA BANTAN TENGAH KECAMATAN BANTAN KABUPATEN BENGKALIS Rini Arvika Sari
VALUTA Vol. 5 No. 1 (2019): Valuta
Publisher : UIR Press

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Abstract

Tujuan penelitian ini adalah untuk mengetahui perbandingan dan pengembangan usaha pemanfaat Dana Ekonomi Desa Simpan Pinjam UED SP dari setiap usaha yang di jalankan oleh pemanfaat di Desa Bantan Tengah Kecamatan Bantan Kabupaten Bengkalis. Metode yang di gunakan adalah kualitatif yang bersifat deskriptif untuk memperoleh informasi tentang pelaksanaan Program UED SP. Hasil penelitian ini menunjukkan bahwa pengaruh program UED SP terhadap pendapatan para penerimanya sangat signifikan. Hal ini dapat diketahui dari peningkatan pendapatan para pemanfaat UED SP tersebut. Faktor-faktor yang secara signifikan mempengaruhi pendapatan para pemanfaat UED SP adalah tingkat pendidikan, pengalaman usaha, jumlah tanggungan keluarga. Selain itu Tingginya partisipasi keterlibatan masyarakat untuk berperan aktif dalam setiap tahapan program kegiatan, merupakan modal utama dalam keberhasilan program pembangunan yang ditujukan untuk meningkatkan kesejahteraan masyarakat Desa Bantan Tengah Kecamatan Bantan Kabupaten Bengkalis