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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Akuntansi dan Finansial Indonesia Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Gema Wiralodra Jurnal Pendidikan dan Konseling Management Studies and Entrepreneurship Journal (MSEJ) INTELEKTIVA Akuntansi Bisnis & Manajemen (ABM) Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Innovative: Journal Of Social Science Research Jurnal Ekonomis PEDAMAS (Pengabdian Kepada Masyarakat) Journal of Innovative and Creativity Ulil Albab
Richard Friendly Simbolon
Universitas Advent Indonesia
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Mantik

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The influence of digital marketing and MSMEs tax incentives on MSMEs sustainability Naftaly, Rachel Kezia; Sitompul, Grace Orlyn; Simbolon, Richard Friendly
Jurnal Mantik Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i3.5674

Abstract

This study aims to analyze the effect of digital marketing and MSMEs tax incentives on MSMES sustainability. The type of research used is quantitative. The population in this study were MSMEs, the number of respondents in this study were 104 MSMsEs. The data collection method used a questionnaire. This data is processed using spss. Based on the results of multiple linear regression obtained form regression equation Y = 32.490 + 0.364 + 0.646. The results of the research and partial hypothesis testing show that digital marketing has a significant effect on the MSMEs sustainability, MSMEs tax incentives have a significant effect on the MSMEs sustainability. Simultaneously digital marketing and MSME tax incentives  have a significant effect on the sustainability of MSMEs
Co-Authors Adimas Wijoyo Feni Monika Silalahi Francis Hutabarat Gabriel Silalahi Gabriellita Geralyn, Tirza Angel Gerrard, Steven Heddry Purba Ifvannogi Stefan Karunia Sijabat Jhosua Marasi Siregar KAREL ANGGITO PRAYER Karolina Tampubolon Lenita Waty Marthinus Ismail Meidy Lieke Karundeng Michelyne Ayuthaya I Mila Susanti Naftaly, Rachel Kezia Natasya Maria Michelle Nathasya Angellie Tambunan Noverta Wiguna Revaldi Purba, Fifi Novayana Sabatanta, Boyke Daniel Siagian, Fitri Rosalidia Sipayung, Debby Priscilia Sitanggang, Sondang Uli Sri Sandra Devy Susanti, Mila Valentine Siagian Venny Aprilia Simbolon