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All Journal Marine Fisheries: Jurnal Teknologi dan Manajemen Perikanan Laut Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Community Empowerment : Jurnal Pengabdian dan Pemberdayaan Masyarakat Wissen: Jurnal Ilmu Sosial dan Humaniora
Budi Nugraha
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)

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Keputusan Pembelian Motor di Tinjau Dari Harga dan Promosi Farikhul Muafiq; Aria Mulyapradana; Budi Nugraha; Aria Elshifa
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 15 No 1 (2022): Januari-Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (701.924 KB) | DOI: 10.58431/jumpa.v15i1.188

Abstract

Abstract: The purpose of this research is to find out and analyze the influence of price and promotion on motorcycle purchase decisions. The object of this research was 90 respondents from the Office Administration Study Program. The research method used is quantitative. This research data was processed using multiple linear regression tests. Htest result F obtained Fcount F 18,743 greater than Ftable 3.10. The significance value of 0.000 is also less than the probability of 0.05. So, it can be concluded that prices and promotions together (simultaneously) have an influence on the decision to buy a motorbike in students. For the efficiency result of thetermination, the Adjusted R Square value was 0.285. This value shows that the influence of price and promotion on motorcycle purchase decisions in students is 28.5% while the remaining 71.5% is influenced by other variables outside this research model. Keywords: Purchasing Decision, Price, Promotion, Motor
Co-Authors . Hufiadi Aghus Jamaluddin Aghus Jamaludin Kharis Aria Elshifa Aria Elshifa Aria Mulyapradana Bram Styadji Dian Novianto Eliza Wulan Nur Oktaviana Farikhul Muafiq Fatkhin Jazilati Fayakun Satria Hety Hartaty Irwan Jatmiko Mafturrahman Mafturrahman Mafturrahman Mafturrahman Muhammad Khoirul Ulum Winarsih Winarsih