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Yanuarita Kusuma P. Sari
Communication Science Department, Faculty of Economics & Communication, Bina Nusantara University
Social Sciences

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HEDGES, POLITENESS STRATEGIES, AND POWER: A CASE STUDY OF WOMEN COMMUNITY LEADERS IN MALANG REGENCY Asih Zunaidah; Yanuarita Kusuma P. Sari; Riesta Devi Kumalasari
Jurnal Riset Komunikasi Vol 3 No 1 (2020): Februari 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/jurkom.v3i1.107

Abstract

Gender and power related speech patterns have been a focus of communication studies. Women and power used to be in opposite side of each other. On this ground, we were intrigued to investigate whether being a female leader has something to do with defying certain assumed ideals of women speech. This case study was conducted to women leaders engaged in a social community called Pelangi Nusantara. Concerning this study, we focused on the women leaders’ speech to examine the stereotyped-speech-pattern related to the use of hedges and politeness strategies in female speakers albeit holding a high position. A descriptive qualitative approach was employed along with the purposive technique to select the interviewees. Based on the analysis, it is revealed that despite holding a high position in the community, the female leaders mostly showed the stereotyped-speech-pattern through the use of hedges, convergence, and politeness strategies as influenced by their cultural background.
Co-Authors Asih Zunaidah Riesta Devi Kumalasari