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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Bioterdidik: Wahana Ekspresi Ilmiah Jurnal Riset Komunikasi MEDICINUS JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Ayu Amalia
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Medicine & Pharmacology Neuroscience Public Health Social Sciences

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Journal : Jurnal Riset Komunikasi

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Media Sosial Universitas Muhammadiyah Yogyakarta @UMYogya dalam Perspektif Social Big Data Ayu Amalia
Jurnal Riset Komunikasi Vol 4 No 1 (2021): Februari 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i1.194

Abstract

Social big data is the recently popular for big data management with a new approach that specifically refers to data generated from social media. Universitas Muhammadiyah Yogyakarta as a reputable higher education institution with social media accounts @UMYogya, is a potential contributor in the context of big data. This research is a descriptive study that aims to reveal the potential of social media @UMYogya quantitatively by using tools in the form of social media analytics features. Social media as a mid-tier influencer has an intense engagement with its social media viewers at a significant level, by implementing a social media management scheme that refers to the big social data diagram, social media @UMYogya as a representation of Universitas Muhammadiyah Yogyakarta potentially increasing the ‘impact’, involving stakeholders and developing social media by referring to the potential of social big data itself.
Co-Authors Arwin Achmad H. Widhi Wicaksono Hanny Tanasal Rini Rita T Marpaung Tuti Khairani Harahap