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All Journal Jurnal Nasional Ilmu Komputer
Syafitri Mona Sari
Universitas Bina Darma
Computer Science & IT

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Analisis Kepuasan Pengguna Website Asuransi Untuk Peningkatan Pelayanan Asuransi Studi Kasus www.Cakrawalaproteksi.Com Syafitri Mona Sari; Firdaus Firdaus; A. Haidar Mirza
Jurnal Nasional Ilmu Komputer Vol. 1 No. 1 (2020): Jurnal Nasional Ilmu Komputer
Publisher : Training and Research Institute Jeramba Ilmu Sukses (TRI - JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jurnalnik.v1i1.57

Abstract

Currently, technology has developed quite rapidly and covers all aspects, including in the insurance industry. Almost every insurance company has a website or social media that can be accessed by all internet users as a means of promotion and transactions. PT. Asuransi Cakrawala Proteksi is an insurance company that also carries out promotions through websites and social media. This research will discuss the customer satisfaction of PT. Asuransi Cakrawala Protection with the role of social media. Customer satisfaction is determined by looking at the difference between the actual value received and the expected value using the website and social media Facebook. From calculating the level of customer satisfaction with ServQual dimensions and simple analysis, a strategy will be produced to maintain or increase customer satisfaction.
Co-Authors A. Haidar Mirza Firdaus