Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal of Business Strategy and Execution Journal of International Conference Proceedings
Dahlia Darmayanti
Faculty of Business, BINUS University International, Jl. Hang Lekir I No.6, Senayan, Jakarta 12120
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
SEGMENTATION OF CONSUMERS IN JAKARTA RELATED TO THE FOOD SAFETY ISSUE Sagara, Renita; Darmayanti, Dahlia
Journal of Business Strategy and Execution Vol 2, No 1 (2009): Published on November 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objectives of this thesis are to (1) identify the most significant factors that affect consumers’ attitudes toward food safety issue in Jakarta, (2) segment the market based on the factors identified, and (3) characterize each segment based on their demographic factors. 300 questionnaires regarding the food safety issue were distributed to 5 major regions in Jakarta. Firstly, frequency analysis was used to profile the respondents, then the data gathered was subjected to factor analysis to discover the most significant factors from the responses. After that, descriptive analysis was used to identify the means and standard deviation to further be used in identifying cluster characteristics. Next, cluster analysis was used to cluster/segment the respondents based on the factor analysis. Finally, cross tabulation was used to identify the demographic factors that dominate each cluster. It was found that consumer food safety attitudes are based on 6 significant factors, which are trust towards the actors in the food supply chain; concern about the content of the food eaten; acceptance of the number of food-borne disease outbreaks and people falling ill and/or dying due to the outbreaks; regulations of the government; concern about the safety of the foods bought from stores and restaurants, and preference for the right to buy foods no matter how safe or unsafe they might be. From the 6 factors, 4 segments of consumers were identified, namely, “Independent”, “Trusting”, “Apprehensive”, and “Nonchalant”. It is concluded that there is a relationship between education level and trust level, and among income levels, age and concern levels. Highly educated people most definitely have a favourable level of trust, while less educated people do not. Also, older people with lower incomes are most definitely unconcerned about the food they eat, while younger people with higher incomes are.
FACTORS AFFECTING SKEPTICISM TOWARD GREEN ADVERTISING: A STUDY OF UNIVERSITY STUDENTS IN JAKARTA Huang, Jacky; Darmayanti, Dahlia
Journal of Business Strategy and Execution Vol 7, No 1 (2014): Publish on November 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The number of green advertising has been increasing recently due to the concern toward the environment. This research aims to examine if there is correlation between environmental concern, conservation behavior, and buying behavior toward skepticism against green advertising claims. Survey was used to collect data from 150 respondents through paper questionnaire. Cronbach’s Alpha and Confirmatory Factorial Analysis are utilized to determine reliability and validity of the constructs. Multiple Linear Regressions are the hypothesis testing chosen for this study. Independent T-Test is performed to differentiate consumers’ skepticism level toward green advertising claims in relation to the gender group. Cross-tabulation analysis is also performed in order to find out if there is correlation between age and expense toward skepticism level. The result concluded that Environmental Concern was positively affecting the skepticism level of a consumer toward green advertising claims. The finding also shows that environmental behavior of a consumer does not have significant relation to the level of skepticism toward green advertising claims. Environmental Concern of a consumer produce most significant influence toward skepticism level against green advertising claims. However, environmental behavior of consumers does not affect consumers being skeptical toward green advertising claims.
COUNTRY OF ORIGIN STEREOTYPING AND CONSUMER ETHNOCENTRISM IN THE INDONESIAN AUTOMOBILE INDUSTRY Winata, Filipus Rahmat; Darmayanti, Dahlia
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To identify consumer stereotypical image in the Indonesian automobile Industry toward three countries of origin which are Japan, Germany, and America and to measure consumer ethnocentrism and preference toward Completely Build Up (CBU) imported car and locally manufactured/assembly car. Research method will employ quantitative data collection method using two administered questionnaires with bipolar pairings evaluation via convenience sampling. Total respondents will be 300 peoples whom had purchased a new first hand passenger car in the last 24 months. Data analysis is conducted using SPSS software version 16 through descriptive analysis, independent t-test, and factor analysis. CETSCALE method will be applied to measure the consumer ethnocentrism. There is a significant difference in the each country’s product evaluation. However the differences might not be affected from country bias due to the multi attribute evaluation scheme implemented (Johansshon, 1985 and Akaah and Yaprak, 1993). In addition, differences also occur among the brand knowledgeable and less brand knowledgeable consumer and so does regarding demographics diversity although only some are significant. Consumer ethnocentrism scale enables to generate three factors from the 12 ethnocentrism variable measurers. Country of origin stereotyping does exist in the Indonesian automobile industry. Japanese car which is the market leader in the market today in term of sales has the most favorable evaluation in service and engineering, fuel economical and as providing good value for money products. While Germany car still remains as producing luxurious car which strong in performance, power, reliability, comfort, and great pride of ownership though American car is the least being evaluated. Indonesia consumer seems to be reasonably ethnocentric, CBU imported products are perceived as slightly in better quality and prestige but obviously more expensive, however Indonesia consumers are somewhat still prefer to purchase locally manufactured/assembly car.
The Influential Factors In Purchasing Goods In Convenience Stores: The Cases Of Alfamart And Indomaret In Jakarta Darmayanti, Dahlia; Halim, Daniel
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2935

Abstract

The aim of this study is to examine the factors that cause Indonesian consumers to purchase products in convenience stores. This study investigates the influential factors such as social media reviews, brand satisfaction, service operations, and price promotions toward customer satisfaction that leads to consumers’ intentions to repeat buying in convenience stores. The survey questionnaires were distributed online. There were 117 respondents who lived in Jakarta, Indonesia, as the valid respondents.  The research hypotheses were tested using SEM-PLS. The findings revealed that brand satisfaction and service operations influence customer satisfaction. Also, customer satisfaction is an influential factor that drives customers to engage in repeat purchases in convenience stores. Meanwhile, social media reviews and price promotions do not influence customer satisfaction in convenience stores. The findings give insights into the factors that influence Indonesian consumers’ behavior towards customer satisfaction that leads them to do repeat buying. 
The Influential Factors In Purchasing Goods In Convenience Stores: The Cases Of Alfamart And Indomaret In Jakarta Darmayanti, Dahlia; Halim, Daniel
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2935

Abstract

The aim of this study is to examine the factors that cause Indonesian consumers to purchase products in convenience stores. This study investigates the influential factors such as social media reviews, brand satisfaction, service operations, and price promotions toward customer satisfaction that leads to consumers’ intentions to repeat buying in convenience stores. The survey questionnaires were distributed online. There were 117 respondents who lived in Jakarta, Indonesia, as the valid respondents.  The research hypotheses were tested using SEM-PLS. The findings revealed that brand satisfaction and service operations influence customer satisfaction. Also, customer satisfaction is an influential factor that drives customers to engage in repeat purchases in convenience stores. Meanwhile, social media reviews and price promotions do not influence customer satisfaction in convenience stores. The findings give insights into the factors that influence Indonesian consumers’ behavior towards customer satisfaction that leads them to do repeat buying. 
Co-Authors Daniel Halim, Daniel Filipus Rahmat Winata Jacky Huang, Jacky Renita Sagara