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All Journal Journal of Business Strategy and Execution Journal of International Conference Proceedings
Dahlia Darmayanti
Faculty of Business, BINUS University International, Jl. Hang Lekir I No.6, Senayan, Jakarta 12120
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Journal : Journal of International Conference Proceedings

 1 
The Influential Factors In Purchasing Goods In Convenience Stores: The Cases Of Alfamart And Indomaret In Jakarta Darmayanti, Dahlia; Halim, Daniel
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2935

Abstract

The aim of this study is to examine the factors that cause Indonesian consumers to purchase products in convenience stores. This study investigates the influential factors such as social media reviews, brand satisfaction, service operations, and price promotions toward customer satisfaction that leads to consumers’ intentions to repeat buying in convenience stores. The survey questionnaires were distributed online. There were 117 respondents who lived in Jakarta, Indonesia, as the valid respondents.  The research hypotheses were tested using SEM-PLS. The findings revealed that brand satisfaction and service operations influence customer satisfaction. Also, customer satisfaction is an influential factor that drives customers to engage in repeat purchases in convenience stores. Meanwhile, social media reviews and price promotions do not influence customer satisfaction in convenience stores. The findings give insights into the factors that influence Indonesian consumers’ behavior towards customer satisfaction that leads them to do repeat buying. 
The Influential Factors In Purchasing Goods In Convenience Stores: The Cases Of Alfamart And Indomaret In Jakarta Darmayanti, Dahlia; Halim, Daniel
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2935

Abstract

The aim of this study is to examine the factors that cause Indonesian consumers to purchase products in convenience stores. This study investigates the influential factors such as social media reviews, brand satisfaction, service operations, and price promotions toward customer satisfaction that leads to consumers’ intentions to repeat buying in convenience stores. The survey questionnaires were distributed online. There were 117 respondents who lived in Jakarta, Indonesia, as the valid respondents.  The research hypotheses were tested using SEM-PLS. The findings revealed that brand satisfaction and service operations influence customer satisfaction. Also, customer satisfaction is an influential factor that drives customers to engage in repeat purchases in convenience stores. Meanwhile, social media reviews and price promotions do not influence customer satisfaction in convenience stores. The findings give insights into the factors that influence Indonesian consumers’ behavior towards customer satisfaction that leads them to do repeat buying. 
Co-Authors Daniel Halim, Daniel Filipus Rahmat Winata Jacky Huang, Jacky Renita Sagara