I Gede Januariawan
Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

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Fungsi Kearifan Lokal Dalam Menjaga Kelestarian Lingkungan Hidup Di Desa Penglipuran I Gede Januariawan
Jurnal Penelitian Agama Hindu Vol 5 No 3 (2021)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.165 KB) | DOI: 10.37329/jpah.v5i3.1297

Abstract

This article examines the function of local wisdom of the Penglipuran Village community in preserving the environment in the insistence of modern life. Data obtained by in-depth interview techniques, observation, and by conducting a literature study. The discussion uses the functional structural theory from Talcot Parsons which states there are four important functions needed by all systems, namely adaptation, goal attainment, integration, latency. The analysis shows that the Penglipuran community can still survive to maintain local wisdom in terms of environmental conservation because traditional villages as a system function properly good. Hulu Apad Adat Elders and Adat leaders (Bendesa Adat), as implementers and enforcers of customary law both awig-awig and perarem who regulate environmental issues related to Hindu religious teachings, Tri Hita Karana, which regulates harmonious relations with God, fellow human beings, and natural environment. The effort made by the Penglipuran community to maintain local wisdom and at the same time be able to adapt to modern life is by maintaining the pattern of values ​​inherited from their ancestors. In the field of pawongan, the community maintains local wisdom to maintain harmony in neighboring and community life, among others; maintaining the existence of a hatchery or a road that gives access to neighboring yards, maintaining the existence of blended corals to avoid polygamous marriages which are believed to cause disharmony in family life, and to strengthen community social relations in addition to cooperation in carrying out mutual social activities and also cooperation in carrying out religious ceremonial activities, there is also local wisdom of nyangkepang sager. Sangkep or meeting with the tradition of eating together with a menu of rice with a side dish of salted fish (sager) added with grated coconut. In addition to fostering familiarity with fellow community members, it also means teaching a simple lifestyle that is different from the consumptive lifestyle of modern times. The preservation of traditional values ​​is passed on by parents to the next generation from an early age. Likewise, in the field of palemahan, environmental cleanliness, forest preservation is still maintained by protecting it through the enforcement of customary law whose sanctions are linked to beliefs or religions, namely Hinduism. Actions that cause damage to the environment are believed to be sinful acts. Adat community obedience to comply with these Customary rules when analyzed with the theory of validity and legal enforceability of Meuwissen. that the principles of Customary Law meet the requirements; social or factual enforceability, juridical enforceability and moral enforceability.
STRATEGI KOMUNIKASI INTERPERSONAL SALES DAN MARKETING DALAM MENINGKATKAN MINAT PELANGGAN DI HOLIDAY INN RESORT BALI BENOA Desak Putu Oka Shinta Purnamayanti; I Gusti Ngurah Sudiana; I Gede Januariawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.599 KB)

Abstract

Based on data from the Central Bureau of Statistics Bali Province in 2020 there was a decrease in the number of room occupancy in 5-star hotels, especially in Badung Regency. This is a challenge for a new five-star hotel that was established in 2015, namely the Holiday Inn Resort Bali Benoa. To increase customer visits, an interpersonal communication strategy is needed to attract customer interest and get feedback from customers. There are three problems in this research as follows: (1) How interpersonal sales and marketing communication strategies in attracting customers of Holiday Inn Resort Bali Benoa; (2) How is Holiday Inn Resort Bali Benoa customer feedback; (3) What are the advantages and disadvantages of sales and marketing of Holiday Inn Resort Bali Benoa. Theories used are communication planning theory, uncertainty reduction theory, and marketing communication theory. Data collection techniques were carried out by observation, interviews, and documentation. The technique of presenting data using qualitative descriptive. The results of this research are the interpersonal communication strategy of sales marketing, the need to determine goals, namely increasing visits, by planning and preparing offers such as paying attention to language selection, to offer products using media such as telephone, email, and social media to find customers. Reducing uncertainty for customers, sales marketing applies passive, active, and interactive strategies so that when a customer has visited the hotel, the hotel gets feedback through reviews available on the Website and online services. To support the increase in customers, marketing gives the offers by advertising, sales promotion, public relations and publicity, and personal selling. The advantages of this marketing are that it has detailed and communicative services and the weakness is in several offer still expensive and less negotiable offers