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All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Penelitian Agama Hindu FisiPublik: Jurnal Ilmu Sosial dan Politik
Adithiya Wiradinatha Saputra
President University
Religion Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Tiwah Ceremony as Hindu Kaharingan Practices in Contemporary Dayak Ngaju Society of Kapuas Regency Adithiya Wiradinatha Saputra; Lambok Hermanto Sihombing
Jurnal Penelitian Agama Hindu Vol 6 No 2 (2022)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1000.33 KB) | DOI: 10.37329/jpah.v6i2.1523

Abstract

This research discusses about Tiwah ceremony. Tiwah is a ceremony originating from the Dayak tribe in Central Kalimantan to deliver the spirits of the dead to Heaven. In the contemporary that is increasingly developing, the existence of the Tiwah ceremony is very much felt by the existence of social media such as YouTube and Facebook. In this study, we will examine how the influence of social media on the existence of the Tiwah ceremony. This research is very important to do considering the swift currents of modernization which have a big influence on the existence of the ceremony. The purpose of this study is to find out how much influence the social media used by the community has on the traditional ceremony at this time. The data used comes from YouTube and Facebook media about the Tiwah ceremony in Kapuas Regency which was selected randomly based on the number of views, the number of likes, as well as interviews with several informants. This study uses the imagined community theory proposed by Benedict Anderson to understand the sense of nationalism of the people of Kapuas Regency regarding the Tiwah ceremony. Based on our findings, the Dayak Ngaju tribe in Kapuas Regency strongly supports the existence of the Tiwah ceremony through YouTube and Facebook social media with broadcast content, through this indirectly the people in Kapuas Regency strive to continue to introduce the Tiwah ceremony as a form of maintaining and preserving Dayak tribe customs.
VISUAL MEANING ANALYSIS OF ADVERTISEMENT “MARJAN 2022 (RAMADAN 1443 H)” Lambok Hermanto Sihombing; Adithiya Wiradinatha Saputra
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol 7, No 3 (2022): Edisi Juli
Publisher : Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v7i3.26228

Abstract

This article discusses the analysis of visual meaning in Marjan 2022 advertisements. Every year, Marjan advertisements always come up with inspirational stories that come from stories of Indonesian people's habits. In 2022, Marjan is back in his advertisement with the theme Dewi Sri sang Pelindung, a figure who likes to help the community indiscriminately. This inspirational story certainly has an explicit meaning that not all levels of society understand what this advertisement means. Business people use advertisements with an explicit meaning to give a distinct impression to the potential target market. Therefore, this article discusses the meaning of the visual messages contained in the Marjan 2022 ad. The data used comes from the Marjan ad impressions broadcast on YouTube, since most people are very close to this platform. Researchers will use qualitative content analysis theory to obtain an accurate analysis to answer these problems. From the analysis results, the meaning contained in the Marjan 2022 advertisement describes the habits of the Indonesian people in all forms of activity that are different from other countries, namely the attitude of togetherness, helping each other, mutual sharing, generosity, and unyielding attitude.
The Effectiveness of Digital Campaigns in Delivering GenRe Program Information during the COVID-19 Pandemic Lambok Hermanto Sihombing; Adithiya Wiradinatha Saputra
FisiPublik: Jurnal Ilmu Sosial dan Politik Vol. 7 No. 1 (2022): May
Publisher : Social and Political Sciences Faculty, Widya Gama Mahakam Samarinda University

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Abstract

Artikel ini membahas tentang efektivitas penyampaian program Generasi Berencana (GenRe) di masa pandemi Coronavirus Disease-19 (COVID-19). Program GenRe merupakan salah satu program yang digagas oleh Badan Kependudukan dan Keluarga Berencana Nasional untuk menjawab permasalahan pembangunan manusia khususnya pemuda dalam menghadapi Indonesia emas tahun 2045. Penyajian informasi program GenRe semakin menantang karena adanya pandemi COVID-19 yang membatasi pertemuan tatap muka sehingga penyampaian informasi program GenRe dimaksimalkan melalui media sosial khususnya Instagram dan YouTube sebagai implementasi kampanye digital. Kajian ini akan membahas tentang efektivitas kampanye digital dalam menyampaikan informasi program GenRe di masa pandemi COVID-19. Data yang digunakan berasal dari media sosial Instagram dan YouTube dengan teknik random sampling dengan memperhatikan jumlah viewer/tingkat interaksi. Untuk menjawab permasalahan tersebut, peneliti akan menggunakan Media Theory yang lebih dikenal dengan Media Ecology Theory yang dikemukakan oleh Marshall McLuhan. Dari hasil analisis, penggunaan media sosial Instagram dan YouTube cukup efektif dalam melaksanakan kampanye digital karena pengemasan konten yang kreatif dan mampu menarik minat khalayak
Co-Authors Lambok Hermanto Sihombing