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Jonatan Jonatan
Sekolah Tinggi Ilmu Ekonomi (STIE) Unisadhuguna Jakarta, Indonesia
Economics, Econometrics & Finance

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Analisis Kualitas Pelayanan dan Lokasi Terhadap Loyalitas Peserta Didik Ypltbi Di Lotte Shopping Avenue Kuningan Jakarta Jonatan Jonatan
Journal of Economics and Business UBS Vol. 8 No. 2 (2019): Journal of Economics & Business UBS
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v8i2.29

Abstract

The purpose of this study was to determine how much influence the quality of service, location and learners' satisfaction to loyalty learners against two English language institutions in Jakarta. Respondents involved in this study were 78 learners, the method used is non-probability sampling, the sampling pursposive. Data was collected by multiple linear regression using SPSS 23 software. Results of regression showed that the variables of service quality and significant positive effect on loyalty learners towards English language institutions, YPLTBI Lotte Shopping Avenue Kuningan Jakarta, quality of service and location together / simultaneous correlated with loyalty learners.  This study shows that the loyalty of the students in the institutions of English in Jakarta, YPLTBI Lotte Shopping Avenue Kuningan Jakarta can be influenced by factors of service quality and location of the Loyalty earners.
Pengaruh Orientasi Belanja dan Kualitas Produk terhadap Minat Beli Belanja Online JD.ID Jakarta Jonatan Jonatan
Journal of Economics and Business UBS Vol. 8 No. 1 (2019): Journal of Economics & Business UBS
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v8i1.30

Abstract

Begin from early survey that shows how online business is growing rapidly at this time, such thing has stimulates me to do research about factors that affecting online business, particularly for online shopping consumer. I has limited time, then this research only focus on two factors that considered affecting the interest of online shopping, those two factors are the affect of shopping orientation and product  quality toward buying interest of online shopping.         The source of this research is from pleaded questionnaire to 50 respondents. The research is using descriptive quantitative method. Through data analysis by using SPSS instrument. The result shows the truth of hypothesis that each of shopping orientation and product quality affect partially toward buying interest of online shopping and affect simultaneously as well.
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