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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Manajemen dan Profesional
Selamat Muliadi
Islamic University of Indonesia
Economics, Econometrics & Finance Social Sciences

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Pengaruh Etika Marketing Terhadap Keputusan Nasabah Menggunakan Produk Murabahah Perspektif Hukum Islam Di BPRS Tulen Amanah H. Zainal Arifin Haji Munir; Selamat Muliadi
Jurnal Ilmiah Ekonomi Islam Vol 7, No 3 (2021): JIEI : Vol. 7, No. 3, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.362 KB) | DOI: 10.29040/jiei.v7i3.3597

Abstract

This study aims to determine the influence of Islamic Marketing ethics on customer decisions in financing murabahah at BPRS Tulen Amanah Paok Motong, East Lombok. The Number of Samples used in this study amounted to 93 respondents. The research used the quantitative with correlation method. The data source was observations, questionnaires and documentations. The analyzing of the data used IBM SPSS Statistics version 25. Analysis was carried out by several tests, sucs as validity test, realibility test, normality test, heteroscedasticity test, linearity test, linear regression analysis and coefficient of determination test. The results showed that the imfluence of Islamic marketing ethics on customer decisions are evidenced by a significance value of 0.021 < 0.05 and tcount of 2.357 > 1.986 (ttable), Ha is accepted and Ho is rejected. Which means that the Islamic marketing ethics significantly influences customer decisions in financing murabah at BPRS Tulen Amanah Paok Motong, East Lombok. The value of R2 (R Square) 0.058 or equal to 5.8%. The value means that the Islamic Marketing ethics variable has a tendency of the percentage of influence or correlation to the dependent variable in customer decisions of 5.8% from 100%. While the rest (100% - 5.8% =94.2%) is influenced by other variables outside of this refression.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA BANK RAKYAT INDONESIA CABANG ADISUCIPTO YOGYAKARTA Hakim Hakim; Selamat Muliadi
Jurnal Manajemen dan Profesional Vol 1 No 1 (2020): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.828 KB) | DOI: 10.32815/jpro.v1i01.380

Abstract

Service quality is a fundamental factor in a company engaged in the service sector, in this case BRI Branch Adisucipto Yogyakarta Cilacap. Customer satisfaction can be seen from each level of service provided massively. The results of this study indicate that the validity and reliability instrument testing for all service variables, Tangibles (X1), Reliability (X2), Responsiveness (X3), Assurance (X4), and Emphaty (x5) has taken care of the provisions. Meanwhile, from the test results the value of 17.157 and F table of 2.47 with a significance of 0.000. Therefore (17.157> 2.47) with a significance value less than 0.05 (sig responsiveness (Responsiveness), guarantee (Assurance) and empathy (Emphaty) to customers at the Kawunagnten Cilacap Branch of BRI Bank. And for testing the / R square gets 0.477, which means that the Tangible, Reliability, Responsiveness, Assurance and Emphty variables in this study can serve customers by 47.7% while the remaining 53.3% are from other variables outside the independent variables. From this research, the conclusion is that the customers of BRI Adisucipto Yogyakarta Branch are quite satisfied with the services provided, but there are several things that are important and need to be considered such as the Tangibles variable because physical evidence is abstract and must be felt directly by the customer. Tangibles quality of service, including adequate physical appearance of the room (waiting room, seating, comfortable interior), parking for service counters and electronic and communication infrastructure must be available so that the customer does not become difficult if the customer wants to connect with the Bank through the telephone network.
Co-Authors H. Zainal Arifin Haji Munir Hakim Hakim