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Journal : Al-Mubin: Islamic Scientific Journal

STRATEGI KONTEN DAKWAH SALAFI DI INSTAGRAM umi kulsum; Deden Mauli Darajat
Al-Mubin Jurnal Ilmiah Islam
Publisher : Department of Research and Community Service at the Ummul Quro Al-Islami Bogor Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/almubin.v4i1.91

Abstract

Pertumbuhan akun-akun dakwah yang berprinsip pada ajaran Salafi di media sosial semakin berkembang secara masif. Instagram @khalidbasalamahofficial menjadi salah satu akun yang saat ini menyebarkan dakwah Salafi. Kehadiran akun tersebut memberi warna baru di tengah keberagaman akun-akun sekuler yang dapat menyesatkan umat. Kendati bersifat formalistik dengan menekankan prinsip dakwah Salafi, akun ini mampu menarik perhatian pengguna Instagram dengan melihat pertumbuhan followers yang terus meningkat. Penelitian ini bertujuan untuk mengetahui strategi yang dibuat oleh tim Khalid Basalamah (KHB) Digital Studio dalam memproduksi sebuah konten dalam menarik perhatian pengikutnya. Rumusan masalah yang diambil dalam penelitian ini meliputi bagaimana strategi tim official dalam menyajikan konten di akun @khalidbasalamahofficial yang menarik perhatian pengguna Instagram. Penelitian ini menggunakan metode kualitatif dengan studi kasus (case study) pada akun @khalidbasalamahofficial. Hasil penelitian menunjukkan bahwa pemanfaatan media Instagram efektif untuk menjangkau pengguna pemula dalam mempelajari dakwah Salafi. Strategi yang dilakukan oleh tim official ialah dengan memilih tema-tema ringan, tidak menimbulkan kontroversial. Sehingga dakwah Salafi yang disampaikan oleh Khalid Basalamah dapat mudah diterima oleh pengguna yang ingin memulai untuk mempelajari dakwah Salafi
ANALISIS KHUTBAH SYAMIYAH; MANIFESTO KEBANGKITAN UMAT ISLAM KARYA BADIUZZAMAN SAID NURSI PERSPEKTIF MEANINGS AND MEDIA Deden Mauli Darajat
Al-Mubin Jurnal Ilmiah Islam
Publisher : Department of Research and Community Service at the Ummul Quro Al-Islami Bogor Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/almubin.v4i2.129

Abstract

This study states that a book can be a driving force for the revival of Muslims from adversity and backwardness. Books are a medium for the dissemination of ideas, ideas and ideals and become a force in a current of civilization development. However, the recent upheaval in Syria seems to have erased what the book wanted to achieve, namely the revival of the ummah. Manifestos are notes to achieve the main goal of the resurrection of the people. This book at least offers an idea even though the reality in Syria is that there is no revival of the people. This study was analyzed using the theory of Gill Branston and Roy Stafford in the Media Student's Book (2003:11-15) which states that (1) semiotic words or signs always start from a value structure that has been formed from society, (2) a media text always contains structure, (3) a text contains denotative and connotative meanings. The semiotic, structural, denotative/connotational meaning of this book by Said Nursi describes the message that is built based on text or symbols that have been structured in Islamic society. Second, this work is shaped by the structure that was built during the writing of the book. Third, this work can denotatively be interpreted as a manifesto of the Islamic revival as a whole. However, connotatively this work shows the desire for the revival of Islam in Syria but failed