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All Journal Jurnal Ekonomi dan Kewirausahaan Business Innovation and Entrepreneurship Journal Jurnal Ekonomi Dan Bisnis
Lyna Lyna
Universitas Kristen Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PERANAN MEDIA SOSIAL INSTAGRAM, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE MASKER.SOLOPUNYA Lyna Lyna; Hilda Ditiolebiet
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 2 (2021): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.876 KB) | DOI: 10.35899/biej.v3i02.206

Abstract

Abstract– This study aims to determine the role of Social Media Instagram, Price and Product Quality on Purchasing Decision. The population in this study were all active social media users. The sample used were 85 people with the conditions: at least have one active social media account and have visited and or purchased at the online shop “Masker.Solopunya”. The sampling methods used were the non-probability sampling methods with accidental sampling technique. The result showed that Social Media Instagram had a significant effect on Purchasing Decision, Price had a significant effect on Purchasing Decision, Product Quality had a significant effect on Purchasing Decision, and Social Media Instagram, Price and Product Quality simultaneously had a significant effect on Purchasing Decision. Abstrak– Penelitian ini bertujuan untuk mengetahui Peran Media Sosial Instagram, Harga dan Kualitas Produk terhadap Keputusan Pembelian. Populasi dalam penelitian ini adalah seluruh pengguna media sosial aktif. Sampel yang digunakan sebanyak 85 orang dengan ketentuan: minimal memiliki satu akun media sosial aktif dan pernah berkunjung dan atau membeli di toko online Masker.Solopunya. Metode pengambilan sampel yang digunakan adalah metode non-probability sampling dengan teknik accidental sampling. Hasil penelitian menunjukkan bahwa Media Sosial Instagram berpengaruh signifikan terhadap Keputusan Pembelian, Harga berpengaruh signifikan terhadap Keputusan Pembelian, Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian, dan Media Sosial Instagram, Harga dan Kualitas Produk berpengaruh signifikan secara simultan terhadap Pembelian Keputusan.
PERILAKU STICKY COST PADA PERUSAHAAN PERDAGANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Magdalena Nany; Lyna Lyna; Evi Haloho
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 21 No. 3 (2021): Jurnal Ekonomi Dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.704 KB)

Abstract

This study aims to present empirical evidences of sticky cost behavior indications on selling costs, general and administrative costs and cost of goods sold in trading companies using sticky cost model testing. The hypotheses in this study are H1: The amount of the increase in selling costs when net sales rise higher than the amount of the decrease in selling costs when net sales fall. H2: The amount of the increase in general and administrative costs when net sales rise higher than the amount of the decrease in general and administrative costs when net sales fall. H3: The amount of increase in cost of goods sold when net sales rise higher than the amount of decrease in cost of goods sold when net sales fall. This study uses secondary data This study uses secondary data from trading companies listed in Indonesia Stock Exchange period of 2018-2019. Data were analyzed by multiple regression analysis. The results of this study identify that not all hypotheses are accepted. Hypothesis 1 is not supported by research results or the selling costs are not sticky. Hypothesis 2 is not supported by research results or the general and administrative costs are not sticky. Hypothesis 3 is supported by the research results or the cost of goods sold is sticky. Keywords: sticky cost, selling costs, general and administrative costs, cost of goods sold
PERAN CELEBRITY ENDORSER PADA KEPUTUSAN PEMBELIAN PRODUK ASURANSI AIA CABANG SOLO Lyna Lyna; Magdalena Nany
Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2023): JURNAL EKONOMI DAN BISNIS MARET 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v26i1.2154

Abstract

Restrictions on community activities caused by pandemic Covid-19 hit Indonesian economy. So do the insurance companies that sell tersier products with celebrity endorser Data were collected by questionnaires distributed by google form to the 100 respondents buying insurance products during the pandemic covid-19. Multiple regression analysis was used to analyze data. The results show that partially visibility, credibility and power significantly influenced purchasing decision. The results also show that partially attraction insignificantly influenced purchasing decision. Simultantly visibility, credibility, attraction and power significantly influenced purchasing decision
Co-Authors Evi Haloho Hilda Ditiolebiet Magdalena Nany